Xplaura Launches as Nigeria’s Digital Backbone for Culture, Tourism, and Mobility

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Xplaura, an innovative culture, tourism, and mobility intelligence platform, announced on December 14 a plan to transform Nigeria’s public and institutional landscape. Developed by Inner Core Global Projects, the platform aims to serve as the digital backbone for the nation’s creative economy, boosting domestic tourism and streamlining cultural asset management.

Far more than a simple lifestyle application, Xplaura is designed as a critical national digital infrastructure. Its primary mandate is to assist governments, financial institutions, creators, operators, and citizens in unlocking measurable economic value from Nigeria’s expansive yet fragmented cultural and tourism ecosystem.

As Nigeria aggressively seeks non-oil growth drivers, Xplaura offers a timely, data-driven solution. It unifies culture, tourism, youth enterprise, and digital finance into a cohesive ecosystem.

According to Businessday.ng, the platform is driven by the strategic vision of Inner Core Global Projects partners, Ibrahim Haruna and Musa Yar’adua.

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Ibrahim Haruna: Serving as Co-Founder and Inaugural Brand Ambassador, Haruna is a cultural strategist and creative systems builder. He oversees creative and technical direction, platform adoption, and cultural positioning, effectively bridging the gap between creative influence and policy realities.

Musa Yar’adua: A seasoned consultant and communications strategist, Yar’adua leads operational execution and state-level partnerships. His focus is on cultural mapping, pilot rollouts, and stakeholder coordination, ensuring the platform is grounded in authentic, on-the-ground intelligence.

Cindy: Completing the founding leadership is Cindy, Co-Founder and Head of Legal & Partnerships. She is also the Founder of SpendEase, the fintech engine powering Xplaura’s financial architecture. SpendEase facilitates secure payments, operator settlements, multi-currency transactions, and diaspora-friendly flows, ensuring the platform is commercially bankable and institution-ready.

Xplaura’s engagement strategy is led from within. Ibrahim Haruna acts as the face of the brand, representing a new generation of Nigerian leadership that balances creative influence with institutional responsibility. He is joined by Iyad Grizi of Visit Nigeria, whose expertise in promoting Nigeria’s image strengthens Xplaura’s credibility within the travel ecosystem and its appeal to global audiences.

 

Advisory Leadership & Institutional Oversight

A distinguished advisory board governs Xplaura to ensure credibility, financial discipline, and national alignment.

General IBM Haruna: Former Federal Commissioner of Orientation and Culture and FESTAC’77 Chairman of the Planning Committee. He provides guidance on national strategy and high-level government alignment.

 Christabel Onyejekwe: Former Executive Director at NIBSS. She oversees financial governance, payments infrastructure, and investor confidence.

 Alex Okunsanya is the founder of Finesser Organisation. He focuses on youth enterprise development and community-driven economic models.

This strong support system makes Xplaura a trustworthy partner for development finance institutions, government ministries, and banks looking for effective ways to promote economic inclusion.

 

Why Xplaura Matters to Government and Finance

Xplaura brings together everything in one place, including trusted heritage assets, events, smart location-based searches, and a national archive of cultural data. For Government: It delivers vital data visibility, tourism intelligence, and revenue planning tools.

 For Financial Institutions: It opens new transaction volumes, SME financing pathways, and structured monetisation opportunities via the SpendEase integration.

Looking ahead, Xplaura has outlined a roadmap through 2026 to launch its MVP, execute state-level pilots, onboard operators, and achieve national rollout. The platform represents a convergence of culture, technology, finance, and governance, standing out as a premier candidate for institutional investment in Nigeria’s non-oil future.

 

Frequently Asked Questions (FAQs)

What is Xplaura?

Xplaura is a culture, tourism, and mobility intelligence platform designed to be the digital backbone of Nigeria’s creative economy. Unlike a standard lifestyle app, it serves as a national infrastructure for governments, businesses, and citizens to manage and monetise cultural assets.

Who founded Xplaura?

Xplaura was co-founded by Ibrahim Haruna (Young Sudan), Musa Yar’adua, and Cindy (founder of SpendEase), under the Inner Core Global Projects banner.

How does Xplaura handle payments and transactions?

The platform utilises SpendEase, a fintech solution founded by co-founder Cindy. This integration allows for secure payments, operator settlements, multi-currency transactions, and financial flows from the diaspora.

Who is on the advisory board for Xplaura?

The board includes General IBM Haruna (former Federal Commissioner of Orientation and Culture), Christabel Onyejekwe (former Executive Director at NIBSS), and Alex Okunsanya (founder, Finesser Organisation).

What is the rollout plan for Xplaura?

The roadmap extends through 2026, encompassing the launch of a Minimum Viable Product (MVP), state-level pilot programmes, operator onboarding, and eventually, a full national rollout.

Why is Xplaura important for the Nigerian government?

It provides the government with essential data visibility, tourism intelligence, and tools for revenue planning, aiding the shift toward non-oil economic growth.

Is Xplaura open to international users?

Yes. With features like diaspora-friendly financial flows and partnerships with entities like Visit Nigeria, Xplaura is designed to appeal to global audiences and international travellers.