Influencer Culture

Back in the day, Aso Ebi was about showing support, not showing off. But times have changed. Now, with influencer Aso Ebi all over our feeds, Aso Ebi has become …

Seven in 10 people say they’d build their dream kitchen first if they had the money. And many of them want it to look good online, not just work well …

“Show me how you live, and I’ll tell you who you are.” This old saying has taken on a new meaning in 2025, especially on social media. Lagos Instagram houses …

“Beauty is in the eye of the beholder, but culture is in the skin and hair.” That’s something my grandmother used to say while oiling my scalp and weaving bright …

As someone once said, “Culture is not just who we are; it’s how we live.” Being cultured in Nigeria is not just about speaking good English or knowing how to …

According to influencer marketing studies, some travel creators earn up to $5,000 for a single Instagram post, even if the trip wasn’t as perfect as it looked. That’s the shocking …

Around 57% (and up to 75%, according to some sources) of global video views now happen on mobile devices. This demonstrates the immense power of your phone in creating cinematic …

According to a study by Expedia reported by Marketing Dive, 84% of Gen Z travellers say social media influences where they go. That’s not just a trend; it’s a global …

More than ever, people are searching online for their next destination. In Nigeria, 31% of travellers use Facebook for travel ideas, while 19% turn to YouTube, and 15% scroll through …

Nigeria’s creator economy is booming, valued at $3.08 billion in 2023 and projected to reach $17.8 billion by 2030. That means if you’re creating content while travelling in Nigeria, you’re …