Lagos Projects ₦5 Billion Revenue in Three Days as Tourism Fair Moves to Mainland

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The Lagos State Ministry of Tourism, Arts and Culture has partnered with Naija Brand Chick, a dynamic entrepreneurial community, to host the Mainland edition of the Lagos Tourism Naija Brand Chick Trade Fair, aiming to generate ₦5 billion in sales. 

Following the Island edition’s success in April 2025, which generated over ₦1 billion, this event is set for October 24-26 at the Whitestone Event Centre in Ikeja.

The fair is a key part of the “101 Days in Lagos” initiative, a tourism and culture calendar designed to boost commerce, community engagement, and creative industries across Lagos’ five divisions. The event promises a vibrant mix of trade, entertainment, and cultural showcases, fostering an environment where innovation and tradition drive economic growth.

Mr. Idris Aregbe, Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts and Culture, highlighted the event’s role in promoting a people-driven creative economy. “We are deliberately leveraging entertainment to drive trade, inspired by the spirit of old Lagos, when markets came alive with music, performance, and community energy. 

“Our goal this time is to empower between 100 and 150 vendors and help them achieve ₦5 billion in cumulative sales within three days. It’s ambitious, but we’ve put in the work to make it achievable,” he said.

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The state has invested in meticulous planning, from vendor selection to marketing and logistics, ensuring exhibitors can focus on showcasing their products. Aregbe emphasised affordability, noting that the fair prioritises inclusivity and shared prosperity, making quality goods accessible to all Lagosians.

Nelly Agbogu, CEO of Naija Brand Chick, praised the partnership with Lagos State, calling it a model for public-private collaboration. “This initiative is a game-changer that has empowered countless entrepreneurs, boosted visibility for small businesses, and proven that Lagos is intentional about building a thriving SME ecosystem. 

“I am proud of what we have achieved together and excited to deepen this partnership to unlock even greater opportunities for entrepreneurs. Thanks to Governor Sanwo-Olu and Mr Idris Aregbe for all they do for Lagos businesses,” Agbogu said.

The Mainland edition will feature live performances, celebrity appearances, raffle draws, and cultural displays, celebrating Lagos’ diversity. With thousands of expected visitors, the fair will create temporary jobs and serve as a networking hub for entrepreneurs, investors, and small businesses.

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Frequently Asked Questions (FAQs) And Answers

When and where is the Lagos Tourism Naija Brand Chick Trade Fair Mainland Edition happening?

The event is scheduled for October 24-26, 2025, at the Whitestone Event Centre, Ikeja.

What is the goal of the trade fair?

The fair aims to generate ₦5 billion in sales, empower 100-150 vendors, and promote a creative economy through commerce, entertainment, and culture.

What can visitors expect at the fair?

Visitors will enjoy a blend of shopping, live performances, celebrity appearances, raffle draws, and cultural showcases highlighting Lagos’ vibrancy.

How does this event support small businesses?

The fair provides a platform for SMEs to gain visibility, network with investors, and access a large customer base, supported by state-backed logistics and marketing.

Is the trade fair affordable for shoppers?

Yes, the Lagos State Government emphasises affordability to ensure inclusivity and access for all attendees.