Kenya Boosts Maritime Tourism with Launch of New Cruise Electronic Travel Authorisation System

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The turquoise waters of the Indian Ocean are witnessing a historic resurgence as Kenya firmly establishes itself as a premier destination on the global cruise circuit. The Port of Mombasa, long known as the gateway to East Africa, is currently buzzing with activity, signalling a golden era for the country’s maritime tourism sector. 

As reported by DawanAfrica on January 14, the renewed interest is no accident; it is the result of strategic infrastructure investment and a revolutionary shift in travel policy.

At the heart of this success story is the Kenyan government’s transition to a streamlined Electronic Travel Authorisation (ETA) system. Recognising that cruise itineraries often involve multiple stops along the East African coast, the government introduced a specific multiple-entry ETA for cruise passengers. 

This digital-first approach eliminates the bureaucratic hurdles that previously deterred international travellers, allowing for a seamless transition from ship to shore.

The impact of this policy shift has been immediate and profound. By removing the friction of traditional visa applications, Kenya has made itself an effortless choice for global cruise lines planning their Indian Ocean routes.

Tourism Cabinet Secretary Rebecca Miano emphasised that the new ETA system has played a key role in driving this growth.

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“By simplifying entry for cruise passengers, we are making Kenya more accessible and attractive to visitors from around the world,” she said, noting the benefits for both tourism and local economies.

The practical results of these policies were on full display this week. The Port of Mombasa’s state-of-the-art Sh1.3 billion cruise terminal was a hive of international activity as it welcomed over 2,000 tourists within a 48-hour window.

The sequence of arrivals began with the MV Azamara Journey, a vessel synonymous with boutique luxury. It docked with 663 high-spending passengers and a dedicated crew of 300. Shortly after, the MS Europa (registered in Valletta), captained by Tom Petzold, made its grand entrance. Arriving from the spice island of Zanzibar, the MS Europa brought 286 passengers eager to explore the Kenyan coast.

Port Captain for East Africa, Dr. Bwanaheri Lali, was on hand at Berth 11 to officially welcome the MS Europa, marking the third major cruise call of the year. These visits are more than just photo opportunities; they represent a massive vote of confidence in Kenya’s port facilities and security.

The surge in cruise tourism is delivering a much-needed economic boost to coastal communities. The government reports that the sector expanded by a staggering 140%  by the end of 2024. When a single ship docks, the “multiplier effect” begins almost instantly.

From the moment passengers disembark, they engage with a vast ecosystem of local businesses:

Tour Operators: Hundreds of guests opted for “express safaris” to Tsavo East and West National Parks.

Cultural Sites: Historic landmarks such as Fort Jesus and the narrow, winding alleys of Mombasa Old Town saw a significant uptick in foot traffic.

Local Artisans: Traditional wood carvings, Maasai beadwork, and coastal textiles are high-demand items for souvenir-hunting travellers.

Transport Sector: Taxi drivers and shuttle services benefit from the logistical needs of moving thousands of people from the port to various excursions.

Kenya’s growing competitiveness in the East African maritime sector is positioning the country as a hub that rivals traditional stops such as the Seychelles and Mauritius. The Sh1.3 billion cruise terminal, which features duty-free shops, restaurants, and streamlined immigration desks, ensures that Kenya’s first impression is one of modern efficiency and warm hospitality.

With the 2025/2026 season looking even more promising, the government anticipates continued growth. The synergy between high-tech entry systems (ETAs) and high-touch local experiences is creating a sustainable tourism model that benefits both international visitors and local Kenyan citizens.

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Frequently Asked Questions (FAQ) And Answers

1. What is the new ETA system for cruise passengers in Kenya?

It is a digital travel authorisation that replaces traditional visas. Specifically for cruise travellers, the multiple-entry ETA allows passengers to leave and re-enter Kenyan waters seamlessly if their cruise itinerary visits other regional ports.

2. Which cruise ships recently docked in Mombasa?

The MV Azamara Journey and the MS Europa were the most recent high-profile arrivals, bringing over 2,000 international visitors to the coast.

3. How much has Kenya’s cruise tourism grown recently?

According to government data, the sector saw an impressive 140% growth by the end of 2024.

4. What can cruise passengers do during their stopover in Mombasa?

Popular activities include visiting the UNESCO World Heritage site Fort Jesus, exploring the Old Town of Mombasa, visiting Haller Park, or taking short flights to national parks for wildlife safaris.

5. Who manages the arrival of these vessels?

The Kenya Ports Authority (KPA) oversees arrivals at the Port of Mombasa, with officials such as the Port Captain ensuring a smooth docking and welcoming process at specialised berths.