Influencer Culture

TikTok is big in Nigeria. In early 2024, over 16 million people used the app, and many of them were young and from the North.  In Kano, something new is …

Open your Instagram or TikTok. Scroll for just one minute. Chances are, you’ll see someone posing on a fancy Lekki balcony or standing on a giant rock in Abeokuta.  It’s …

Some people believe that the internet is where genuine friendships form. Others say it’s full of noise. But in today’s world, comment sections are busy. Whether under a viral video …

More than 36.75 million Nigerians use social media every day, according to DataReportal’s 2024 Nigeria report. That’s a lot of scrolling, liking, and sharing. But it’s not just jokes and …

Have you ever watched NYSC videos online and smiled at how different yet familiar they feel? From funny clips of corpers learning a new language to touching moments in local …

In the past, loud voices got the most attention. If you didn’t speak up, people thought you were shy or weak. But things are changing. More Nigerians are now embracing …

Faith is no longer just private. Today, it shows up in videos, captions, and outfits. In Nigeria, naming ceremonies and weddings now mix belief with beauty.  Families share prayers online. …

On Instagram and TikTok, Nigerian home tours now look like scenes from design shows. A 2024 survey by Interior NG found that 6 in 10 young Nigerians want “simple and …

“Back in the day, people sat under trees to hear wise words from village elders. Now? They scroll through TikTok or Instagram.” That’s how 22-year-old Chika, a student in Enugu, …

90% of students in Warri use slang every day, but how many still know a single Nigerian proverb?” A 2024 study in Warri revealed that most students now use modern …