Nollywood

Social media changed everything; gone are the days when artists waited for radio play or TV to get noticed. Today, a short video, an engaging hook, and a smart link …

In the Nigerian music industry, a new voice and genre come up every few years, sometimes every other month. Some of these voices are brave enough to stand out and …

Nollywood is everywhere: the cinemas, YouTube, TikTok, and Instagram. Young people watch movies and skits, follow their favourite stars, and emulate what they like. This is how Nigerian celebrities shape …

If Afrobeats is a celebration, the music video serves as the centrepiece. It’s sparkling, loud, sometimes wildly over the top, and absolutely central to the vibe. Nigerian artists invest heavily …

Kannywood is Northern Nigeria’s Hausa-language film industry, which has built a loyal audience with family-friendly stories, music-infused dramas, and strong cultural roots. But the most bankable names are no longer …

The Yoruba film industry is a vital component of Nollywood. Over the decades, Yoruba actors have delivered unforgettable performances, pioneered iconic storytelling, and established a cultural legacy that is both …

When was the last time a content creator’s name dominated conversations not for a skit, but for a full-fledged cinema release? That’s precisely where Bukunmi Adeaga-Ilori, better known as Kiekie, …

Tours are now a core business for Afrobeats stars. Nigerian musicians are now globetrotting, touring major cities outside of Nigeria, such as the UK, the US, and Europe, and even …

If you’re tracking where the big money flows in Afrobeats, follow Nigerian musicians’ endorsement deals in 2025. In the life of an Afrobeats star, touring swings with calendars, streaming pays …

In 2025, social media isn’t just about vanity; it’s also about distribution, casting leverage, and brand equity. Nigeria’s social platforms are massive: TikTok ads can reach approximately 37.4M adults in …