Do you love to travel and share your journey online? What if you could partner with Nigerian brands while travelling and doing what you love?
From food to fashion to tech, these brands are open to real stories and honest voices. You don’t need a big following, just the proper steps, a clear voice, and a bit of heart.
In this guide, you will learn how to partner with Nigerian brands smartly, send good pitches, and build strong ties as you move from place to place.
Tips on How to Partner with Nigerian Brands While Travelling
To partner with Nigerian brands while travelling, you must know what they like and how to reach them. It’s not just about having lovely photos.
It’s about showing you can bring value, speak to the local crowd, and build trust. These tips will help you do that easily and effectively, even when you want to start your travel influencer journey.
1. Know the Nigerian Brand Space
Before you reach out, learn about the kinds of brands in Nigeria. Many are in fashion, tech, food, beauty, and banking. Brands like Jumia, Paystack, Indomie, Zaron, and Kuda Bank often work with people online to share their products in fun ways.
These brands care about real stories. They want to work with people who can show their products in everyday life, not just ads, but moments people can feel.
So, as you travel, think of ways their brand can fit into your simple day-to-day posts.
2. Find the Right Brands for you
You don’t partner with Nigerian brands while travelling by sending messages to every brand you see. First, ask yourself: “Would I use this brand in real life?” If the answer is yes, then it’s a good match.
Use Instagram, LinkedIn, and TikTok to see what brands are doing. Look at their past posts. Do they work with travellers or content creators like you?
You can also check out events like Lagos Fashion Week, trade fairs, or food pop-ups. These are great places to meet brands and their teams face-to-face.
3. Write and Present a Strong Pitch
Once you find a good brand, the next step is to send a short pitch that tells them why they should work with you. Brands get many messages daily, so you need to stand out without being too fancy.
Start with a kind greeting. Then share who you are, where you’re going, and why you want to partner with Nigerian brands like theirs. Let them know how your travel content can help them reach new people.
If you’ve worked with brands before, share what went well. If not, just show your best work, clear photos, fun videos, or posts that got people talking.
Always end with a simple idea they can say yes to. For example: “I’m visiting Lagos this month and would love to feature your product in a reel and story.”
4. Respect Culture and Business Rules
To partner with Nigerian brands, you must understand how things work in Nigeria. This means being polite, showing up on time, and using simple, kind words when you talk or write.
Also, learn a bit about the culture. Nigeria is full of rich traditions, and each place, like Lagos, Abuja, or Calabar, has its own way of life. A brand in Lagos may speak fast, fun style, while one in the north may be more calm and formal.
Don’t joke about serious things like religion or politics. Dress well, smile, and listen. These little things go a long way when you’re trying to build trust with local brands.
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5. Use Social Media The Smart Way
One of the best ways to partner with Nigerian brands is to show that you can create fun, real content that people enjoy. Brands are not just looking for pretty pictures; they want posts that feel true and local.
When you make content, include simple things that connect with Nigerians. This could be food, music, funny street signs, or local greetings like “How far?” or “Wetin dey happen?” These small touches show that you care and understand the culture.
Also, tag the brands in your posts. Use hashtags that are trending in Nigeria. Reply to comments and stay active. Brands love working with people who talk to their audience, not just post and go.
In addition, also study other Nigerian travel influencers who are changing local tourism or other travel niches. You will learn a lot from doing that.
6. Make Money and Keep It Going
If you do it right, you won’t partner with Nigerian brands once; you can build something lasting. Many creators make money through paid posts, affiliate links, or long-term deals like brand ambassador roles.
Start small. You could get free products or pay a small fee. The brand may want to keep working with you if you show good results, like more views, likes, or even sales. Always be honest with your followers and kind to the brand. That’s how you build trust.
Keep in touch with brands after the trip. Share updates, tag them in new content, and send a quick thank-you. A little kindness can lead to more work in the future.
What to Avoid When You Want to Partner with Nigerian Brands While Travelling
Working with Nigerian brands can be a great chance, but there are some mistakes you should avoid. These can stop you from building good relationships or getting future deals.
- Don’t Send a Copy-Paste Message
Brands can tell when you send the same message to everyone. Take time to write a note that shows you know their brand and care about working with them. - Don’t Ignore Local Culture: Not knowing or respecting Nigeria’s culture can hurt your chances. Avoid jokes or comments about sensitive topics like religion, politics, or ethnic groups.
- Don’t Promise What You Can’t Deliver: Be honest about what you can do. Brands will lose trust if you say you’ll post daily but can’t. It’s better to underpromise and overdeliver.
- Don’t Focus Only on Money: While payment is essential, showing interest in the brand’s story and values matters more. Brands want partners who genuinely believe in their products.
- Don’t Forget To Follow Up Politely: If you don’t hear back, sending one polite follow-up is okay. But avoid sending too many messages or pressuring the brand.
- Don’t Ignore Your Audience: If your followers don’t like or engage with the brand’s content, it won’t help anyone. Make sure the brand fits your audience’s interests.
Frequently Asked Questions
1. How Can I Partner With Nigerian Brands While Travelling?
Start by learning about brands that fit your style. Reach out with a clear message explaining who you are and how you want to work together.
2. Do I Need A Large Following To Partner With Nigerian Brands?
No. Many brands care more about how real and engaged your audience is than just the number of followers.
3. What Kind Of Content Do Nigerian Brands Like?
They like honest, fun, and local content that shows their products in everyday life or travel moments.
4. How Do I Find Nigerian Brands To Partner With?
Look on social media, attend events, and check out influencer marketing platforms that work in Nigeria.
5. What Should I Avoid When Partnering With Nigerian Brands?
Avoid copy-paste messages, ignoring culture, overpromising, focusing only on money, and pushing too hard if you don’t get a reply.
In conclusion, if you want to partner with Nigerian brands while travelling, the key is to be real, respectful, and ready to share connecting stories. It’s not just about big numbers, but about building trust and showing you care.
Use these tips to find the right brands, send good pitches, and make content that feels true. With patience and heart, your travel journey can open doors to great partnerships in Nigeria and maybe beyond.
