The Lagos State Ministry of Tourism, Arts, and Culture has emphasised its commitment to leveraging entertainment as a tool to boost trade, setting an ambitious target of ₦5 billion in sales for the 2025 Lagos Tourism Fair
This initiative is in partnership with the Naija Brand Chick (NBC) trade fair.
Idris Aregbe, Gov. Babajide Sanwo-Olu’s special adviser on Tourism, Arts, and Culture, made this known on Tuesday in a statement made available to newsmen.
The fair will take place from April 11 to 13 at Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos.
Idirs said the government’s commitment to supporting local businesses and entrepreneurs is evident through various initiatives.
As reported by the News Agency of Nigeria, this is the second time Lagos State has collaborated with the NBC brand.
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“The essence of tourism lies in buying, selling, and landscape development while boosting the local economy and fostering cultural exchange.
“Our administration prioritises job creation, poverty reduction, SME growth, and bridging inequality. Initiatives like this help us achieve these goals.
“This edition will be bigger and better, as we have worked tirelessly to refine the experience and maximise impact.
“Beyond the physical marketplace, we are introducing an online deals spot to enhance accessibility,” he said.
Aregbe emphasised that the government is ensuring the trade fair will be a space where people can shop smartly, save costs, and access quality products.
He also hinted at the availability of discounted shopping opportunities for buyers.
NBC’s founder, Nelly Agbogu, expressed excitement about the event, highlighting Lagos’ commercial strength and its impact on her trade exhibitions.
Lagos provides the perfect landscape for business growth. This fair proves that with the proper support, dreams can be actualised.
“We are thrilled to create another groundbreaking event that empowers SMEs and transforms lives.
“Thanks to the Lagos State Government for its deliberate commitment to small business growth,” she said.
Lagos Tourism and NBC are raising the bar by increasing sales, strengthening vendor-customer relationships, and cementing the fair’s status as a top business event in Nigeria.
New activities will be integrated, including business masterclasses, interactive workshops, and financial inclusion initiatives. Vendors will be offered access to grants and support.
Beyond business, the event will feature guest appearances from influencers and celebrities, cultural performances, dance showcases, giveaways, and raffle draws to boost sales and visibility.
The Fair anticipates N5 billion in sales, over 220 vendors, and 75,000 attendees in three days.
