Lagos Set to Host Tourism Exhibition with Over 15,000 Stakeholders

Nigeria’s tourism sector is poised for a significant boost as Lagos prepares to host a landmark cultural and tourism exhibition in December. The event aims to bring together local and international stakeholders to confront the long-standing neglect of the industry.

Migbaci Expo is projecting that the three-day exhibition will attract over 15,000 attendees and reach a digital audience in the hundreds of thousands.

Chief Executive Officer of Migbaci Expo, Akinwale Alabi, on August 25, underscored the pressing need for intentional government investment and focused attention to rejuvenate and transform Nigeria’s tourism sector for economic advancement. “Tourism is the path forward.” That is the core reason we are hosting this event: to open eyes to what Nigeria has and what we’re failing to harness,” Alabi said.

Punch.ng reported that the exhibition will act as a dynamic platform for training, agenda-setting, investment promotion, and collaboration among states, each invited to showcase their distinct cultural landmarks and tourism attractions. 

READ MORE:

• Lagos Launches Three-Day Cultural Weekend to Enhance Tourism, Economic Growth

• Travellers Award 2024/2025: Keyamo, Oyebanji, Others Honoured in Tourism & Aviation

• Lagos Launches Three-Day Cultural Weekend to Enhance Tourism, Economic Growth

Incentives like complimentary tourism trips will benefit attendees, and we are currently developing several strategic partnerships to enhance the event’s reach and impact.

Alabi bemoaned the widespread disregard for Nigeria’s cultural festivals and heritage sites, characterising the nation as a wealth of unexplored tourism resources. “There is a full year-round calendar of tourism events in Nigeria that neither the government nor the private sector is leveraging. What some countries depend on for survival isn’t even half of what Nigeria has in tourism potential,” he said.

The Irish Commissioner is expected to attend the exhibition, along with other foreign delegates, making the event both a national and international affair. The event will also collaborate with the Idea Hub in Dublin to enhance its impact.

Consultant Ayo Olesin drew attention to how other nations commercialised and celebrated their cultural elements in ways that boosted their economies. “In Germany, sipping beer is a tourist attraction. In Cape Town, their wines are elevated and globally respected. Meanwhile, we have palm wine and unique traditions here that we don’t promote,” he said.

Olesin described tourism as a multibillion-dollar untapped industry in Nigeria, calling for a change in mindset and greater appreciation for local cultural assets.

 

Showcase Nigeria Through Your Lens – Join Our Open Call for Creators

Are you a photographer, videographer, or content creator passionate about capturing Nigeria’s beauty, from fashion runways and cultural festivals to tourist landmarks and local events? Our Open Call for Content Creators in Nigeria is your opportunity to get featured, collaborate, and bring authentic Nigerian stories to life. Whether you’re into travel, lifestyle, or visual storytelling, we want to see Nigeria through your eyes.

Stay informed with the latest updates on Nigeria’s travel scene by visiting the Nigeria Tourism News section on Rex Clarke Adventures.

Frequently Asked Questions (FAQs) and Answers

What is the event under discussion in the article?

The event is a major three-day cultural and tourism exhibition scheduled to take place in Lagos, Nigeria.

What is the primary purpose of this exhibition?

Its primary goal is to address the long-standing neglect of Nigeria’s tourism sector by bringing together local and international stakeholders to promote investment, set a new agenda, and unlock the industry’s vast economic potential.

Who is organising the event?

The exhibition is being organised by Migbaci Expo, whose Chief Executive Officer is Akinwale Alabi.

How many people are expected to attend?

The event is projected to attract over 15,000 in-person attendees and engage hundreds of thousands more through its digital and social media platforms.

When and where will the exhibition take place?

It will be held in Lagos, Nigeria, in December 2025.

What opportunities will the exhibition offer participants?

It will serve as a platform for training, investment promotion, collaboration among states, and agenda-setting for the industry. Attendees may also benefit from incentives like complimentary tourism trips.

Will the event have international participation?

Yes. Foreign delegates, including the Irish Commissioner, are expected to attend. The event is also collaborating with the Idea Hub in Dublin to enhance its global impact.