Ireckonu Unlocks Hyper-Personalisation for Hotels with New AI-Powered Marketing Automation Suite

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Ireckonu, a leading provider of hospitality middleware and Customer Data Platform (CDP) solutions, has unveiled a new marketing automation feature. This powerful enhancement to the company’s CRM offering is designed to change how hotels interact with their guests fundamentally.

Travel Daily News reports that the tool empowers hoteliers to create brilliant, data-driven campaigns by utilising the clean and enriched guest profiles from Ireckonu’s CDP. Fully integrated within Ireckonu’s technology ecosystem, it provides a single, centralised hub for managing personalised guest communications. From this platform, hotels can monitor campaign performance to increase both revenue and guest satisfaction.

Jan Jaap van Roon, CEO of Ireckonu, emphasised the evolving expectations of modern travellers. “Today’s hotel guests expect more than just a room; they want relevant, timely, and personalised experiences at every touchpoint,” he stated. “Our marketing automation tool empowers hoteliers to do just that. It enables marketing teams to create precision-targeted campaigns that not only elevate guest engagement but also improve operational efficiency and ROI. This is the future of hospitality marketing.”

According to Travel and Tour World, the new feature is built upon Ireckonu’s foundational strength in data quality. It works by unifying, cleaning, and enriching guest data from various systems to forge a single, reliable source of truth. With this consolidated data, hoteliers can construct hyper-targeted guest segments and launch campaigns across multiple channels—including email, SMS, WeChat, and WhatsApp—all from a single dashboard.

This integrated approach enables real-time segmentation, ensuring the right message reaches the right guest at the most opportune moment. By replacing a cluttered assortment of marketing tools with one cohesive platform, the hotel streamlines its technology stack. Furthermore, all campaign data is fed directly back into the CDP, creating a continuous feedback loop for ongoing optimisation, which reduces costs and significantly boosts marketing performance.

Developed with the unique needs of the hospitality industry in mind, the platform’s capabilities range from essential transactional messaging to sophisticated, AI-driven churn management. Practical features like a drag-and-drop email builder, dynamic content insertion, a central media asset manager, and multi-language subscription tools ensure the system is both user-friendly and powerful enough to scale for hotel groups of any size.

The platform also integrates advanced AI functionalities, such as automated segmentation, “Next Best Offer” suggestions, and Smart Churn Management. These tools are designed to keep marketing efforts ahead of guest needs and give hotels a distinct competitive edge. This launch solidifies Ireckonu’s commitment to delivering data-driven innovations that empower hoteliers to thrive in an increasingly digital-first world.

Founded in Amsterdam, Ireckonu specialises in providing advanced middleware and Customer Data Platform (CDP) solutions for the hospitality sector. Serving a diverse client base from boutique properties to global chains, Ireckonu enables hotels to unify their data, gain actionable insights, and create seamless, personalised guest journeys. The company currently employs over 75 professionals across its offices in Europe, North America, and Asia.

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The recent launch of Ireckonu’s cutting-edge marketing automation platform could mark a significant turning point for the hotel and tourism sectors in Africa, particularly in a dynamic market like Nigeria. As the continent’s hospitality industry strives to enhance guest experiences and compete on a global scale, the introduction of such sophisticated, data-driven technology presents a timely opportunity to supercharge hotel campaigns, foster guest loyalty, and boost revenue.

A growing adoption of technology characterises the Nigerian and broader African tourism landscape, a surge in internet and mobile penetration, and evolving expectations from both domestic and international travellers. Guests now demand seamless, personalised, and digitally integrated experiences. However, many hotels grapple with significant challenges, including data fragmentation across various systems, intense competition from international chains, and the high cost of guest acquisition.

A primary hurdle for many African hotels is the siloed nature of guest information, scattered across booking engines, property management systems, and guest feedback forms. Ireckonu’s Customer Data Platform (CDP) provides a foundational solution by unifying this data to create a single, enriched profile for each guest.

For a hotel in Lagos or Accra, this means moving beyond a one-size-fits-all marketing approach. Instead of generic email blasts, they can leverage this unified data to segment audiences with precision, personalise communication, and engage on preferred channels.

By automating and personalising marketing efforts, hotels can achieve significant financial and operational benefits. The AI-powered features of the Ireckonu platform, such as “Next Best Offer” suggestions and “Smart Churn Management,” can be particularly impactful.

By creating tailored offers and fostering a direct relationship with guests, hotels can reduce their reliance on online travel agencies (OTAs) and their associated commission fees, leading to higher profit margins.

The influx of international hotel chains into major African cities has intensified competition. These global brands often have the advantage of sophisticated, proprietary marketing and data analytics systems. A platform like Ireckonu’s can democratise access to this level of technology for local hotel groups and independent properties.

By adopting such advanced tools, Nigerian and African hotels can not only compete more effectively but also better showcase their unique local hospitality. A personalised campaign can do more than just sell a room; it can tell a story, highlighting local culture, cuisine, and experiences that differentiate a hotel from its global competitors. This, in turn, can contribute to a more prosperous and more diverse tourism offering for the entire region.

On a broader scale, the widespread adoption of such technology could have a ripple effect on the entire tourism ecosystem. As hotels gather more sophisticated data on guest origins, preferences, and behaviours, this information can become invaluable for national and regional tourism boards.

Understanding traveller patterns can inform more effective destination marketing campaigns, infrastructure development, and policy-making, ultimately driving sustainable growth for the tourism sector in Nigeria and across Africa.

While the primary challenge remains the initial investment and the need for digital literacy, the potential rewards are transformative. Ireckonu’s new platform is more than just a marketing tool; it’s an enabler for a more competitive, efficient, and guest-centric hospitality industry in Africa, poised to carve out a larger share of the global tourism market.

 

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FAQs

1. What is Ireckonu’s new marketing automation feature?

It is a new tool integrated directly into Ireckonu’s Customer Relationship Management (CRM) and Customer Data Platform (CDP) ecosystem. It allows hotels to create, manage, and track highly personalised marketing campaigns using unified guest data, all from a single platform.

2. How is this different from other marketing tools on the market?

Its key differentiator is its deep integration with Ireckonu’s data platform. It leverages a “single source of truth”, clean, unified, and enriched guest profiles, for exact campaign targeting. This consolidation also allows hotels to replace multiple disparate tools, streamlining their tech stack and reducing costs.

3. What communication channels does the platform support?

Hoteliers can use the platform to launch campaigns across a variety of digital channels, including email, SMS, WeChat, and WhatsApp, ensuring they can reach guests on their preferred platforms.

4. What AI-powered capabilities does the tool include?

The tool incorporates several advanced AI features to enhance marketing effectiveness. These include AI-powered guest segmentation, “Next Best Offer” suggestions to personalise promotions, and “Smart Churn Management” to identify and re-engage at-risk guests proactively.

5. Is this solution suitable for smaller, independent hotels?

Yes. The system was designed to be scalable for hotel groups of all sizes. It features intuitive tools like a drag-and-drop email builder that are easy for smaller teams to use, while also offering the power and scalability required by large, global hotel chains.