Africa’s tourism industry is at a crossroads. With global travellers increasingly seeking authentic experiences, sustainable destinations, and cutting-edge technology, the continent has a golden opportunity to position itself as a leading travel hub. As host of the 68th UN Tourism Regional Commission for Africa (CAF) Meeting, Nigeria is stepping up to drive this transformation.
From June 11-13, 2025, government officials, tech innovators, and tourism leaders will gather in Nigeria for what promises to be one of the most impactful tourism summits in recent African history. The event isn’t just about policy discussions, it’s about actionable strategies shaping how Africa leverages AI, digital skills, and creative industries to boost tourism’s economic and social impact.
Why does this matter? Because tourism isn’t just about sightseeing. It’s about jobs, cultural exchange, and sustainable development. And with Nigeria at the helm, this summit could set the tone for Africa’s tourism strategy for the next decade.
Why Nigeria’s Hosting Role is Significant
Nigeria isn’t just another African country hosting a UN event. It’s a rising tourism powerhouse with untapped potential. Here’s why this summit is a big deal:
1. Nigeria’s Growing Influence on African Tourism
- Nigeria is home to UNESCO World Heritage Sites, vibrant cultural festivals, and a booming creative industry (Nollywood, Afrobeats, and fashion).
- The country has been investing in infrastructure and digital transformation, making it a fitting host for discussions on AI and innovation in tourism.
- By leading this summit, Nigeria reinforces its position as a key player in Africa’s tourism development.
2. A Focus on Youth and Digital Innovation
- With one of the largest youth populations in the world, Nigeria understands the need for skills development and job creation in tourism.
- The summit will explore how AI, digital platforms, and entrepreneurship can empower young Africans in the travel sector.
3. Aligning Tourism with the UN’s Sustainable Development Goals (SDGs)
- Tourism can drive economic growth (SDG 8), reduce inequalities (SDG 10), and promote sustainable cities (SDG 11).
- Nigeria’s eco-tourism and community-based travel approach will be highlighted as a model for other African nations.
Key Sessions & What to Expect
The 68th UN Tourism CAF Meeting isn’t just another conference—it’s a strategic platform for Africa to redefine its tourism future. Here’s a breakdown of the most critical sessions:
1. The CAF Working Session: Policy & Regional Cooperation
This high-level meeting will bring together tourism ministers from across Africa to discuss:
- Harmonising visa policies to boost intra-African travel (similar to the Schengen Zone model).
- Sustainable tourism frameworks to protect natural and cultural heritage.
- Crisis management strategies (post-pandemic recovery, climate resilience).
Expected Outcome: A unified African tourism strategy that makes the continent more competitive globally.
2. Public-Private Sector Panel: Bridging the Gap Between Policy & Innovation
Tourism thrives when governments and businesses collaborate. This session will feature:
- Case studies of successful public-private partnerships (PPPs) in African tourism.
- Digital skills training programs to prepare the workforce for tech-driven tourism.
- Investment opportunities in Nigeria’s hospitality and eco-tourism sectors.
Why It Matters: Many African countries struggle with implementation gaps. This panel will provide real-world solutions.
3. The Innovators’ Showcase: AI & Creative Industries in Tourism
This is where things get exciting. Expect:
- AI-powered travel platforms that personalise African tourism experiences.
- Virtual reality (VR) tours of Nigeria’s hidden gems (e.g., Yankari National Park, Olumo Rock).
- How can Nollywood and Afrobeats attract cultural tourism (similar to how K-pop drives travel to South Korea)?
Spotlight on Nigeria: Startups like Taste Nigeria (food tourism) and Gidi Travels (adventure tourism) will showcase how local innovation reshapes travel.
Stay tuned for Rex Clarke Adventures updates, and prepare to see Africa’s tourism sector like never before.
Want more insights? Check out our guides on:
- Nigeria Travel and Tourism: 10 Key Trends to Watch in 2025
- Sustainable Tourism in Nigeria: Preserving Cultural Heritage
- Legend Internet: Nigeria’s Sail Towards Digital Tourism Gets Massive Propeller
The Bigger Picture: How This Summit Impacts Africa’s Tourism Future
The outcomes of this meeting won’t just stay within conference halls—they’ll influence fundamental policy changes, investments, and tourism trends. Here’s what’s at stake:
1. Boosting Intra-African Travel
- Only 5% of African international tourists are from other African countries (compared to 80% in Europe).
- Discussions on single visa systems and better air connectivity could change this.
2. Positioning Africa as a Tech-Driven Tourism Destination
- AI chatbots for travellers, blockchain for secure bookings, and digital nomad visas could become standard.
- Nigeria’s tech hubs (like Lagos’ Yabacon Valley) could inspire similar initiatives across Africa.
3. Sustainable Tourism: Protecting Africa’s Natural & Cultural Wealth
- Eco-lodges, wildlife conservation tourism, and community-based tourism will be key themes.
- Nigeria’s Cross River National Park and Osun-Osogbo Sacred Grove could become eco-tourism models.
How You Can Get Involved
This isn’t just a government event—entrepreneurs, investors, and travel enthusiasts can play a role. Here’s how:
For Business Owners & Startups
- Attend the Innovators’ Panel to network with policymakers and investors.
- Explore funding opportunities for tourism-related tech solutions.
For Travel Professionals & Bloggers
- Cover the event’s key takeaways (we’ll have live updates on our Nigeria Tourism News page).
- Highlight Nigeria’s underrated destinations to attract more visitors.
For Tourists & Culture Enthusiasts
- Follow the summit’s outcomes to see how travel in Africa might improve.
- Plan a trip to Nigeria, its festivals, beaches, and heritage sites are waiting to be explored.
A New Era for African Tourism
The 68th UN Tourism CAF Meeting is more than a conference, it’s a launchpad for Africa’s tourism revolution. With Nigeria leading the charge, we could see:
- More innovative, more connected travel experiences across Africa.
- Stronger collaboration between governments and innovators.
- A tourism boom that benefits local communities and global travellers alike.
