Celebrity Businesses That Quietly Became Huge in 2025

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In Nigeria, we’re used to celebrity businesses arriving with noise, probably a launch party, a photoshoot, a hashtag and a week of “sold out” captions. But 2025 reminded everyone that the loudest entrance is not always the strongest business. This year, the conversation around businesses owned by celebrities has been driven by brands that didn’t necessarily dominate gossip every week but steadily built trust, visibility and repeat customers, just like a slow-burning hit song.

The bigger point is that, in 2025, Nigerian celebrity entrepreneurs are no longer just collecting side hustles. Many are building authentic, structured brands in beauty, fashion and lifestyle spaces that align with what Nigerians actually buy and repeat-buy. Let us see who these celebrities are and what their brands are.

Top Nollywood Celebrity Brands

There are different businesses owned by celebrities under different categories. They are: 

1. Beauty and Skincare 

The Nigerian beauty and skincare space is increasingly populated by actresses building their own brands, and a 2025 lifestyle article highlighted Nollywood stars leading the charge with personal skincare lines. In this lane, some of the clearest celebrity beauty brands in Nigeria include:

• Dakore Egbuson-Akande/DakoreBeauty

Dakore Egbuson-Akande is a famous Nigerian actress known for roles in Isoken, Fifty, and Reel Love. She is married to Olumide Akande, and they have two kids together. DakoreBeauty is her natural skincare line, which she often promotes on her social media. The brand didn’t “enter 2025” as a new launch, but 2025 fits the story of steady brand consolidation, as it is one of those businesses that keeps showing up in the right places and building quiet authority.

• Sanaa Beauty

Proudly co-founded by Nigerian actresses Adesua Etomi Wellington and Jemima Osunde. The bigger point here is that, upon critical examination of this business, Sanaa Beauty is not backing down anytime soon; it was officially launched in October 2023 and continues to thrive in 2025. 

This category of business is one of the strongest examples of successful celebrity businesses because skincare thrives on trust, which makes customers repeat purchases. 

2. Fashion

A key example from 2025 is Alex Unusual and Lerksea. She publicly announced and promoted the launch of her clothing line from late March to early April 2025. Whether you see it as a big launch or a quiet build, the brand represents how celebrity fashion brands in Nigeria are evolving into structured labels with pop-ups, collections and consistent online identities. She is a reality star, and her influence can definitely push her brand further in the coming years. When customers start wearing the brand repeatedly, and it becomes event-friendly, the growth story writes itself.

3. The Influencer-Celebrity Hybrid Brands

Not every “celebrity” in 2025 is only a singer or actress. Digital stars, who function like mainstream celebrities in today’s Nigeria, build some of the loudest consumer communities. A strong example here is Berbiedoll (Christiana Kayode) and Berbie Beauty. In an era where digital influence often overshadows genuine connection, Christiana Kayode stands out as a beacon of authenticity, resilience, and innovation. Moreover, her brands are way older than 2025, but consistency has kept her moving and bigger in 2025. 

4. Lifestyle Businesses and the Soft-Life Economy

Beyond beauty and fashion, 2025 still favours celebrity-owned brands in Nigeria that align with everyday aspirations, such as self-care, home aesthetics, wellness-adjacent products, and premium but accessible living. Even if these businesses don’t dominate mainstream entertainment headlines, the trend fits broader consumer behaviour, where Nigerians increasingly invest in comfort, appearance, and lifestyle upgrades. 

Quiet Wins That Turned into Big Results

People still love hype, but more consumers now care about value, identity and consistency. Social media has made it easy to start a brand, but harder to sustain one without a real product appeal. That’s why successful celebrity businesses stood out this year. Instead of depending on one-week hype, they leaned towards community, consistent storytelling, and strong cultural fit. 

Conclusion: Celebrity-Owned Brands in Nigeria

The year wasn’t only about who launched the loudest brand but also about who built something that kept moving even when the internet was distracted.

The clearest winners of this quiet-growth narrative include stars in beauty and fashion; actress-led skincare brands such as Dakore Egbuson-Akande’s DakoreBeauty and Adesua Etomi Wellington and Jemima Osunde’s Sanaa. On the fashion side, Alex Unusual’s launch of Lerksea highlights how celebrity clothing lines are becoming a strategic, structured business path. And in the influencer-celebrity lane, Berbiedoll’s Berbie Beauty Line shows how internet fame is translating into steady brand expansion plans through 2025. 

If you enjoyed this pop-culture-meets-business breakdown and you want more stories on Nigerian celebrity brands, lifestyle moves, music trends, fashion moments and the things shaping conversations in 2025, explore more fresh updates on RexClarkeAdventures.com.

FAQs About Celebrity Businesses that Quietly Became Huge in 2025

1: Which celebrity business category grew the most quietly in 2025?

Beauty and skincare appear to be one of the strongest, quiet-growth lanes, with Nollywood actresses increasingly owning and expanding personal skincare brands in 2025. 

2: Which Nigerian celebrities have notable beauty brands tied to this 2025 wave?

A 2025 feature on actress-led skincare brands lists names such as Dakore Egbuson-Akande, along with Dakore Beauty, Adesua Etomi Wellington, and Jemima Osunde, who are shaping the fashion space. 

3: Are celebrity clothing lines becoming more common in Nigeria?

Yes. 2025 commentary suggests that celebrity clothing brands are increasingly strategic business moves, and Alex Unusual’s Lerksea launch in 2025 fits that trend.