Young people are shaping the future of Nigerian fashion, not just following trends but creating them. These fashion icons under 30 are driving conversations, influencing buying decisions, and building loyal communities online. If you’re serious about fashion in Nigeria, these are the names to keep on your radar.
Top 10 Nigerian Fashion Icons Under 30 Redefining Style
Priscilla Ojo
Enioluwa Adeoluwa
Veekee James
Ashley Okoli
Iretidayo Zaccheaus
Diana Eneje
Sophia Ike-Onu
Tolu Bally
Wisdom Kaye
Taofeek Abijako
1. Priscilla Ojo
Style: Street chic, luxury casual
Known for: Always on-trend looks, influencer brand campaigns
Instagram: @its.priscy
Priscilla Ojo has built a strong identity as a Gen Z fashion figure. She’s not a designer, but her style choices frequently go viral, and she’s a regular face in local fashion partnerships. Her looks are easy to relate to and recreate, which helps her stay relevant.
2. Enioluwa Adeoluwa
Style: Gender-fluid fashion, clean grooming
Known for: Brand ambassador roles, runway hosting, TikTok fashion
Instagram: @enioluwaofficial
Enioluwa Adeoluwa is one of the most visible names in Gen Z fashion. His outfits always reflect a polished, confident look that appeals to a large youth audience. He mixes Nigerian brands with international labels and engages his audience with fashion-centred content.
3. Veekee James
Style: Glamorous, occasion-ready
Known for: Owning her fashion brand, red carpet designs
Instagram: @veekee_james
Veekee James is a young designer under 30 who owns her brand and wears her designs. She’s popular for custom-made dresses that go viral almost every time. Her Instagram doubles as a portfolio for fashion lovers looking for glam looks made in Nigeria.
4. Ashley Okoli
Style: Y2K, edgy streetwear
Known for: Editorial styling, alternative fashion
Instagram: @ashhxo_
Ashley Okoli represents a different side of Nigerian fashion, one that doesn’t follow mainstream rules. She has featured in campaigns and editorials that showcase her unique approach to colour, layering, and vintage styling. For those into edgy or gender-neutral outfits, Ashley stands out.
5. Iretidayo Zaccheaus (Street Souk)
Style: Streetwear curator
Known for: Founder of Street Souk
Instagram: @iretizaccheaus / @streetsouk
While not a fashion influencer in the typical sense, Iretidayo is the founder of Nigeria’s biggest streetwear convention. She works behind the scenes, connecting young fashion brands and building the Nigerian streetwear culture. Her events and style posts bring fresh energy to the scene.
6. Diana Eneje
Diana Eneje, born August 19, 2002, is another young influencer known for her clean fashion style and brand deals. She first gained recognition from Rema’s “Dumebi” video and used that attention to build her personal brand. By 17, she had launched a hair gel line, and in 2018, she won the Nigerian Teen Choice Award for Most Influential Female Personality. Diana continues to maintain her position with content that appeals to teenage and young adult fashion lovers.
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7. Sophia Ike-Onu (The5kshop)
Style: Simple fashion for everyday life
Known for: Co-founder of The5kShop
Instagram: @sophiaikeonu
Though more known for her fashion business, Sophia has managed to become a face for minimalist, affordable Nigerian fashion. Her platform promotes budget-friendly pieces that still look good on young Nigerians.
8. Tolu Bally
Style: Red carpet fashion, women’s couture
Known for: CEO of 2207byTbally
Instagram: @tolubally
Tolu is one of the most followed fashion designers in Nigeria. Her designs are popular with celebrities; although already in her 30s, Tolu has played a very significant role in the fashion industry, which is why she is worth mentioning. Her style is consistent and often features custom outfits from her collection.
9. Wisdom Kaye
Wisdom Kaye, born April 4, 2001, is a Nigerian-American model and fashion creator who went viral on TikTok for his editorial-level styling. He currently has over 12 million followers on the platform. In 2023, he made Forbes’ 30 Under 30 list and was also listed by Teen Vogue among top youth creatives. Wisdom’s global appeal landed him a spot at the 2024 Met Gala, where he wore Robert Wun. He’s proof that Nigerian creatives are going global even while living abroad.
10. Taofeek Abijako
Born in 1999, he is the founder of the fashion label Head of State, a brand known for blending African heritage with functional design. At just 19, he became the youngest designer to show at New York Fashion Week: Men’s in 2018. His brand has received international funding, including a $100,000 grant from Instagram’s Black Design Visionaries initiative. Based in the U.S., Tglobal artists have worn Taofeek’s designs, and he’s one of the most successful Nigerian menswear designers under 30.
Why These Icons Matter
These influencers and designers are not just dressing well. They are influencing how young Nigerians shop, what they wear, and how they express their identity. Most importantly, they’re pushing local brands into the spotlight.
From streetwear to statement pieces, explore fashion and style in Nigeria with Rex Clarke Adventures!
FAQs
1. Who are the most influential Nigerian fashion icons under 30?
Names like Priscilla Ojo, Enioluwa, and Veekee James stand out for their strong online presence and fashion sense.
2. Which young Nigerian designers are trending now?
Designers like Veekee James, Tolu Bally, and Ayobami of Ama Lagos are making waves with local fashion.
3. Where can I follow Nigerian Gen Z fashion influencers?
Instagram and TikTok are the top platforms. Handles are included in this article for each personality.
4. Are there Nigerian fashion brands owned by people under 30?
Yes. Street Souk, Ama Lagos, and 2207byTbally are examples of brands run by young creatives.
5. What styles are Nigerian fashion influencers under 30 known for?
Most embrace streetwear, glam, and modern traditional looks that appeal to the younger audience.
