Sevon Dejana: Nigerian Fashion Brand Redefining Storytelling Through Design

Fathia OlasupoAugust 9, 20250878 views

Nigeria’s fashion sector is one of Africa’s fastest-growing creative industries, valued in billions of naira and attracting increased international attention. Within this space, Sevon Dejana has built a distinct identity by combining thematic storytelling with precise tailoring. The brand entered the scene with De Dix-Sept, a debut collection inspired by seventeen influential women from history, including Cleopatra, Funmilayo Ransome-Kuti, and Joan of Arc. This concept-driven approach immediately set it apart from conventional seasonal lines.

Subsequent collections, such as Ohun Ijinle and Reincarnation, have maintained this narrative focus while incorporating elements drawn from both Nigerian and global cultural references.

The Story Behind the Brand

Sevon Dejana is the creation of designer Sevon Edikan Dejana, whose name the brand proudly carries. From the start, the label positioned itself as more than just a clothing line. Its debut collection, De Dix-Sept, paid tribute to 17 influential women from history, from Cleopatra and Joan of Arc to Nigerian activist Funmilayo Ransome-Kuti. This early choice revealed a defining trait of the brand: clothing as a medium for storytelling.

Following De Dix-Sept, Sevon Dejana released Ohun Ijinle (“Mystery” in Yoruba), a collection that fused luxurious fabrics with layered meanings. French titles, Yoruba phrases, and visual cues drawn from both Nigerian heritage and international influences have since become part of the brand’s creative language.

Collections That Carry Meaning

Fashion trends come and go, but Sevon Dejana builds its collections around lasting ideas.

Spring/Summer 2016 paid homage to women like Princess Diana, Margaret Ekpo, and Miriam Makeba, icons known for their cultural and political impact.
SS19 drew from 90s nostalgia, capturing the designer’s childhood imagination with shimmery textures and playful cuts.
Reincarnation (FW25), the brand’s latest work, explores renewal and transformation, expressed through crystal embellishments, tailored suits, and textural layering.

Each collection is more than fabric and thread. It’s a chapter in a larger narrative that blends local storytelling with a global outlook.

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The Designer’s Vision

Sevon Edikan Dejana’s approach is rooted in the idea that fashion should convey a message. It should tell you something about the wearer, the culture, and the period in which it was created. This philosophy explains why his work often feels connected to historical figures, cultural references, or philosophical themes.

Unlike fast-fashion labels that rely on seasonal churn, Sevon Dejana focuses on pieces that have presence, garments meant to be remembered.

How Sevon Dejana Promotes Nigerian Fashion

The brand’s influence goes beyond its collections.

Representation at Local Events – Participation in showcases like GTBank Fashion Weekend puts the brand in front of both local buyers and international press.
Media Coverage—Outlets such as BellaNaija, BellaNaijaStyle, and FashionGhana frequently feature Sevon Dejana’s collections, giving them a platform in African fashion discourse.
Celebrity Endorsements—While the brand doesn’t rely solely on celebrity culture, its work has been worn by notable Nigerian figures at premieres and cultural events, subtly reinforcing its status.
Cultural Integration—The blend of Yoruba naming, French titles, and global references positions the brand as authentically Nigerian yet accessible to an international audience.

Recent Highlights and What’s Next

In the past year, Sevon Dejana’s Instagram feed has been filled with striking visuals from the Reincarnation collection. These posts reveal a focus on strong structure, intricate detailing, and creative layering. The label has also been expanding its bespoke offering, allowing private clients to commission one-of-a-kind pieces for weddings, galas, and other special occasions.

With the global fashion industry showing more interest in African labels, the coming seasons could see Sevon Dejana increase its presence at international showcases or collaborate with other designers in cross-cultural projects.

Where to Find and Order Sevon Dejana

Sevon Dejana operates primarily through direct engagement. Interested buyers can reach out via email (sevondejana@yahoo.com) or call the number listed on the brand’s Instagram page (@sevondejana). While not every collection is sold as ready-to-wear, the bespoke process allows clients to receive garments tailored to their exact measurements and preferences.

Why People Choose Sevon Dejana

If you ask clients and followers why they choose this brand, common answers include:

It’s ability to make clothing feel personal and significant.
The use of themes and references that connect with Nigerian identity.
The high-quality construction ensures that each piece stands the test of time.
A sense of exclusivity, knowing you’re wearing something not mass-produced.

Showcase Nigeria Through Your Lens – Join Our Open Call for Creators

Are you a photographer, videographer, or content creator passionate about capturing Nigeria’s beauty, from fashion runways and cultural festivals to tourist landmarks and local events? Our Open Call for Content Creators in Nigeria is your opportunity to get featured, collaborate, and bring authentic Nigerian stories to life. Whether you’re into travel, lifestyle, or visual storytelling, we want to see Nigeria through your eyes.

For more stylish insights and the latest fashion inspiration straight from Nigeria, explore our full coverage on Nigerian Fashion Trends.

FAQs

1. Who is Sevon Dejana?

Sevon Dejana is a Nigerian fashion brand founded by designer Sevon Edikan Dejana. The label is known for its themed collections and storytelling approach.

2. Where is Sevon Dejana based?

The brand is based in Lagos, Nigeria, and operates primarily through bespoke orders.

3. How can I order from Sevon Dejana?

Orders can be placed via the email address or phone number on the brand’s Instagram page (@sevondejana).

4. What is Sevon Dejana’s latest collection?

The latest collection is called Reincarnation (FW25), featuring crystal embellishments, structured suits, and layered textures.

5. Does Sevon Dejana ship internationally?

While the brand’s core market is Nigeria, interested international clients can contact them directly to discuss shipping and commissions.