Mercy Idoko Ifunanya

“Beauty is in the eye of the beholder, but culture is in the skin and hair.” That’s something my grandmother used to say while oiling my scalp and weaving bright …

As someone once said, “Culture is not just who we are; it’s how we live.” Being cultured in Nigeria is not just about speaking good English or knowing how to …

According to influencer marketing studies, some travel creators earn up to $5,000 for a single Instagram post, even if the trip wasn’t as perfect as it looked. That’s the shocking …

Around 57% (and up to 75%, according to some sources) of global video views now happen on mobile devices. This demonstrates the immense power of your phone in creating cinematic …

Eating vegan meals in Lagos used to be challenging, but it’s no longer the case. The city now boasts restaurants that can make plant-based food taste as good as, if …

According to a study by Expedia reported by Marketing Dive, 84% of Gen Z travellers say social media influences where they go. That’s not just a trend; it’s a global …

Weekends in Lagos hit different when you’re Gen Z. It’s not just about where you go, it’s how you feel. One moment you’re laughing over small chops in traffic, next …

More than ever, people are searching online for their next destination. In Nigeria, 31% of travellers use Facebook for travel ideas, while 19% turn to YouTube, and 15% scroll through …

Gen Z are not waiting for the future; they’re changing it now. A 2023 report by Booking.com showed that 80% of Gen Z travellers want their trips to be more …

When it comes to the best burgers in Lagos, the city doesn’t hold back. Lagos is Nigeria’s foodie capital for a reason. Over 60% of young Lagosians eat out at …