Alonuko: Redefining Bridal Fashion with Inclusive Elegance

Fathia OlasupoJanuary 24, 2025056 views

How often do you encounter a bridal designer who understands the importance of representation and ensures that every design tells a story of individuality and cultural heritage? Enter Alonuko, a luxury bridal fashion brand that is breaking stereotypes and redefining elegance.

Founded by Gbemi Okunlola, a self-taught British-Nigerian designer, Alonuko is renowned for its bespoke wedding gowns tailored to women of colour. The brand’s innovative use of illusion tulle perfectly matched to various skin tones has made it a trailblazer in the bridal industry. With features in prestigious publications like Vogue and Essence, Alonuko is much more than a bridal brand—it’s a movement celebrating inclusivity, beauty, and craftsmanship.

If you’re looking for a bridal gown as unique as your love story, Alonuko is your go-to.

The Visionary Behind Alonuko

Oluwagbemisola “Gbemi” Okunlola, the mastermind behind Alonuko, was born on August 17, 1994, in London to Nigerian parents. Her fashion journey began at 11 when she taught herself to sew using her mother’s sewing machine. Inspired by her mother, who designed dresses for clients, Gbemi developed a deep love for fashion.

By age 22, she launched Alonuko, a brand that embodies her Yoruba heritage and celebrates individuality. “Alonuko” reflects this ethos, signifying “to represent your uniqueness” in Yoruba. Gbemi’s journey from a young girl sewing in her living room to becoming a globally recognised designer is a testament to her vision, resilience, and dedication to her craft.

Alonuko’s Unique Design Philosophy

What sets Alonuko apart is its commitment to creating custom designs that resonate with each bride’s personality. The brand specialises in illusion wedding gowns intricately crafted to match various skin tones. For years, women of colour struggled to find bridal designs that felt genuinely inclusive. Alonuko fills this gap with:

Illusion Tulle: Perfectly matched to different skin tones, ensuring seamless designs that highlight natural beauty.
Custom Embroideries: Each gown features hand-designed details that reflect class and sophistication.
Celebration of Heritage: Gbemi draws inspiration from her Nigerian roots and weaves cultural elements into her designs.

Alonuko’s designs are not just garments—they are works of art celebrating the bride’s individuality while maintaining elegance and sophistication.

Global Recognition and Clientele

In less than a decade, Alonuko has become a globally recognised brand, praised for its unique designs and inclusive approach. The brand has been featured in high-profile publications like Vogue, Insider, Huffington Post, and Essence.

This acclaim has led to a growing international clientele. Alonuko’s designs are sought after by brides across Europe, Africa, and North America. The brand frequently hosts trunk shows and pop-up events, ensuring brides worldwide can access its bespoke creations.

Recent Collections: A Glimpse Into 2025

Alonuko’s latest collection, titled Opulence, is a celebration of glamour and intricacy. The 2024 bridal collection includes:

Sumptuously Embellished Wedding Dresses: Featuring rich hand-beading and luxurious fabrics.

Chic Separates: Modern options like heavily beaded bodysuits paired with skirts allow brides to mix and match styles.

Timeless Elegance: Designs that blend classic silhouettes with contemporary elements.

Each piece in the collection reflects Gbemi’s dedication to creating gowns that empower and celebrate women.

Alonuko’s Impact on the Bridal Industry

For years, the bridal industry primarily served a narrow demographic, leaving women of colour underserved. Alonuko has revolutionised this space by offering designs that prioritise inclusivity.

Representation Matters: Alonuko’s illusion gowns provide a solution for women of colour who struggle to find dresses that match their skin tones.

Empowering Women: By celebrating diversity, Alonuko inspires brides to embrace their unique beauty.

Trailblazing for Future Designers: Gbemi’s success will help other designers of colour make their mark in the fashion world.

Alonuko’s influence extends beyond fashion—it’s a brand that champions representation and inclusivity in every aspect.

Behind the Scenes: How Alonuko Brings Dreams to Life

Creating a bespoke Alonuko gown is a deeply personal experience. Gbemi and her team work closely with each bride to ensure the final design exceeds expectations.

The process includes:

Consultation: Understanding the bride’s vision, preferences, and personality.
Design Sketches: Translating ideas into sketches that capture the bride’s dream gown.
Handcrafted Perfection: Each gown is meticulously crafted using the finest materials and techniques.

This attention to detail ensures that every Alonuko gown is one-of-a-kind.

Why Alonuko is the Future of Bridal Fashion

Alonuko’s success lies in combining timeless elegance with modern inclusivity. The brand creates stunning bridal gowns, empowering women to feel beautiful and represented.

With a commitment to diversity, craftsmanship, and personalisation, Alonuko is reshaping the bridal industry one gown at a time. Whether you’re a bride-to-be or a fashion enthusiast, Alonuko’s journey is worth celebrating.

READ ALSO:

FAQs

Who is the founder of Alonuko?

Gbemi Okunlola, a British-Nigerian designer passionate about inclusivity and elegance, founded Alonuko.

What makes Alonuko’s designs unique?

Alonuko specialises in illusion gowns tailored to match various skin tones, featuring intricate hand-designed embroidery.

Where is Alonuko based?

Alonuko operates out of London, UK, but serves an international clientele through trunk shows and pop-up events.

When was Alonuko established?

Alonuko was launched in 2012 when Gbemi Okunlola was just 22 years old.

How can I connect with Alonuko?

You can explore Alonuko’s collections and book consultations through their official website and social media platforms.