Nigeria’s Tourism Minister to Elevate National Presence at World Travel Market 2024

by Rex Clarke

Get ready for some thrilling news! As per a statement signed by Chindaya Ahmadu, the Director of Press for the Ministry of Tourism and the Ministry of Arts, Culture, and Creative Economy, Nigeria’s delegation of tourism stakeholders, led by the Honourable Minister of Tourism, Mrs. Lola Ade-John, is all set to make a historic return to the 2024 World Travel Market (WTM) in London from November 5th to 7th. This marks Nigeria’s first-ever participation in this global event after a hiatus of over ten years, sparking anticipation and hope for a bright future in international tourism.

Plans to showcase Nigeria’s rich tourism potential at the event were finalised during a recent meeting with significant tourism associations. These associations include the Federation of Tourism Associations of Nigeria (FTAN), the National Association of Nigeria Travel Agencies (NANTA), the Nigeria Association of Tour Operators (NATOP), and the Hospitality and Tourism Management Association of Nigeria (HATMAN). The event is scheduled to take place in Nigeria. Every one of these associations is strongly connected to the tourism sector. The Minister underlined how vital it is to present an influential and coherent delegation to boost Nigeria’s influence on the international scene. This helps to ensure that Nigeria can better represent its interests.

Nigeria's Tourism Minister to Elevate National Presence at World Travel Market 2024

Nigeria’s Tourism Minister, Mrs. Lola Ade-John to Elevate National Presence at World Travel Market 2024.

The 2024 World Tourism Meeting (WTM) is on the horizon, and the Ministry of Tourism is gearing up to enhance its visibility and organisation. This will be achieved through a strategic collaboration with NANTA, an organisation with a long-standing tradition of independent representation of Nigeria. This alliance is expected to boost Nigeria’s visibility significantly, attract foreign collaborations and investments, and instil confidence in our international partners.

Participation in the 2024 World Tourism Meeting (WTM) is a significant opportunity for Nigeria. As one of the most important global tourism exhibitions, it provides a platform for Nigeria to showcase its diverse attractions, enhance its international standing, and position the tourism sector as a critical economic growth and diversification driver. The potential benefits of this meeting for Nigeria’s tourism sector are immense.

It is a statement of Nigeria’s renewed commitment to revitalising its tourism industry, which conforms with President Bola Tinubu’s program for economic reform and engagement with the global community. This collaborative venture is a statement of that dedication.

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