Google Smart Glasses Set to Transform Travel & Tourism in Africa

by Oluwafemi Kehinde

Google has made a mighty new push into the smart glasses space. In partnership with established eyewear brands like Warby Parker and Gentle Monster, Google announced, at its recent I/O 2025 developer conference, the new Android XR smart glasses hinged on its powerful AI, Gemini, Skift reports.

Launched alongside a new dedicated Android XR platform, the latest Android XR smart glasses furthers Google’s bid to create stylish, wearable devices designed to integrate digital information and AI assistance into users’ daily lives.

Google Smart Glasses Set to Transform Travel & Tourism in AfricaAccording to Reuters, the Android XR smart glasses marks a departure from the Glasshole era to the “Gemini era” underscored by a focus on conventional aesthetics and a context-aware AI experience in an ecosystem of headsets, glasses, and other extended reality form factors.

Google’s new Android XR smart glasses are designed as travel enhancers with features like live translation and navigation. The smart glasses have a small, see-through display in the right lens for live translations and turn-by-turn walking directions without obstructing users’ view.

Google’s new smart glasses are a travel technology goldmine offering hands-free, real-time assistance. Supporting over 40 languages, the glasses can translate spoken languages in real time and display subtitles directly in users’ field of vision to facilitate conversations between speakers of different languages. 

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With the integration with Google Maps, the glasses provide turn-by-turn walking directions via visual overlays and a small floating map, allowing hands-free navigation in unfamiliar or crowded areas. Backed up by the Gemini AI assistant, the glasses can identify objects, landmarks, or text and provide users with instant information.

The glasses are also designed to support messaging, scheduling, photo capture, and AI-powered memory recall to help users remember details. The lightweight, stylish glasses, featuring built-in cameras, microphones, and speakers, are designed to work seamlessly with smartphones.

Google’s smart glasses are poised to transform travel by eliminating language barriers and navigation challenges. They will enable travellers to interact better with locals, access information instantly, and stay connected without distractions. The glasses’ immersive, context-aware AI assistant can also help users focus on their surroundings while receiving timely support, enhancing convenience and safety during trips.

African tourism stands to be a major beneficiary of Google’s new generation of smart glasses. These glasses present a significant opportunity to revolutionise how the continent’s diverse tourist attractions are showcased and experienced, potentially offering a much-needed boost to the continent’s tourism sector. 

African tourism powerhouse Nigeria, for one, boasts a wealth of tourism assets, from the cascading beauty of Erin-Ijesha Waterfalls, the unique ecosystem of the Lekki Conservation Centre, the historical significance of the Osun-Osogbo Sacred Grove (a UNESCO World Heritage site), the ancient Kano City Walls, the Yankari National Park, home to diverse wildlife, the panoramic views from Olumo Rock, to numerous vibrant cultural festivals. Google’s smart glasses could give tourists a more profound cultural immersion into these sites. With its augmented reality overlays, tourists could find handy historical narratives and vital information backing these sites.

As the Nigerian tourism industry faces headwinds due to a decline in international tourist arrivals, with the country capturing less than 3% of tourists visiting Africa annually, despite possessing over a thousand potential tourist destinations, Google’s smart glasses could serve as the lure that Nigerian tourism needs. For sites like the ancient Kano City Walls or the Benin Bronzes, smart glasses could offer 3D reconstructions of how these sites or artefacts looked in their prime, providing a more engaging historical context.

Leveraging interactive wildlife spotting, smart glasses could also potentially identify flora and fauna in real time, providing information directly in the user’s field of vision, enhancing the safari experience—a welcomed innovation for visitors and tourists looking to explore Nigeria’s Yankari National Park.

Google’s smart glasses can also be leveraged for strategic marketing and tourism promotion in Nigeria. Tourism agencies could create compelling first-person perspective virtual tours of key attractions, viewable through smart glasses or compatible VR headsets. This would allow potential tourists globally to get a taste of what Nigeria offers, potentially increasing their interest in visiting. Plus, tourists using smart glasses could capture their experiences hands-free and share them on social media, creating authentic and engaging promotional content.

Smart glasses can help mitigate some informational infrastructure gaps in Nigeria’s tourism. By providing straightforward navigation and on-demand information, smart glasses can make existing sites more accessible and user-friendly for independent travellers.

In all, Google’s smart glasses promise to be a game changer for travel and tourism. The smart glasses are a travel technology that aims to make travel more intuitive, immersive, and accessible by directly integrating AI-driven real-time translation, navigation, and personalised assistance into wearable eyewear, potentially revolutionising how travellers explore and interact with the world around them.

Explore the latest innovations and digital solutions shaping the travel industry in Nigeria on our Travel Tech News page.

 

FAQs

1. What are Google’s new smart glasses designed for?

They are augmented reality (AR) smart glasses that provide live language translation, hands-free navigation, messaging, and other AI-powered features to make travel easier and more immersive.

2. How does the live translation feature work?

The glasses use Google Translate technology to detect spoken languages and display real-time translated text visually on the lenses. They can translate multiple languages, including speech and sign language, and transcribe speech into live subtitles.

3. How do the glasses assist with navigation?

They provide turn-by-turn augmented reality navigation displayed right above your eye, with audible alerts for directions. This allows travellers to keep their heads up and be aware of their surroundings instead of constantly looking at a phone or map.

4. What AI powers these smart glasses?

Google’s Gemini AI acts as the interface between the user and the glasses, seamlessly enabling voice commands, live translation, messaging, and navigation features.

5. Are there privacy concerns with these glasses?

Unlike earlier versions, the new glasses emphasise privacy, including a no-camera design option to address concerns about discreet recording. However, privacy remains a topic to watch as these devices become more widespread.

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