The World Tourism Organisation (UN Tourism) has joined the global community, citizens, and enthusiasts to celebrate this year’s Africa Day.
UN Tourism Secretary-General, Zurab Pololikashvili, in his message for the remarkable Africa Day celebration on May 25, noted the recognition of the continent’s cultural richness, youth-driven dynamism, and growing leadership globally.
“On this Africa Day, we come together to honour the strength, resilience, and shared identity of Africa and its people worldwide,” Pololikashvili said.
He added that the 2025 theme calls for reflecting on the past while actively working towards a more equitable future.
“This theme is not only about history, but also about building a world where dignity, inclusion, and opportunity are extended to all and no one is left behind. Justice is an ongoing effort that demands bold partnerships and transformative action,” the secretary-general noted.
Nonetheless, he emphasised that tourism holds the potential to be a leading force in this global transformation, especially across Africa.
“It connects people across cultures and continents. It creates jobs, especially for young people and women. It fosters understanding, pride, and belonging. And when developed in the right way, sustainably and inclusively, tourism can help address inequalities and open doors to opportunity for those who need it most”.
He disclosed that the UN Tourism believes in Africa’s tourism potential. “Africa’s history, traditions, landscapes, and communities have much to offer. But for tourism to be truly impactful, it must serve African people first.
That means building fair systems, investing in skills that empower, supporting creativity and entrepreneurship, and ensuring that the benefits of tourism are shared broadly and justly. “
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“Across the continent, we are seeing inspiring efforts to use tourism for renewal, to support education, preserve cultural heritage, and create meaningful livelihoods”.
According to him, these efforts are driven by a new generation of leaders, many of whom are using technology, art, and innovation to reimagine Africa’s place in the global tourism economy.
“At UN Tourism, we are proud to stand alongside African nations and communities in this journey. Through partnerships rooted in trust and mutual respect, we are committed to ensuring that tourism contributes not just to growth, but to justice – to a future where every traveller, every host, and every destination has a stake in progress”.
As the global tourism community marks the 50th anniversary of UN Tourism, the secretary general called on everyone to recommit to a tourism vision that uplifts, empowers, and unites.
“Let us seize this moment to reimagine tourism as a force for fairness, and to ensure that the future we build reflects the hopes, voices, and leadership of all Africans and people of African descent,” he said, wishing everyone a happy Africa Day.
This year, the Africa Day celebration, organised annually by the African Union on May 25th, centres on the theme “Justice for Africans and People of African Descent through Reparations.” It honours the memory of those who suffered under slavery and colonialism while asserting the right of Africa and its diaspora to truth, justice, and restoration.
Explore the latest updates and insights shaping Africa’s travel and tourism landscape.
Frequently Asked Questions (FAQs) and Answers
What is Africa Day?
Africa Day is an annual May 25th celebration organised by the African Union. It commemorates Africa’s cultural heritage, resilience, and progress while promoting unity among African nations and the global diaspora.
What is the theme of Africa Day 2025?
The theme for Africa Day 2025 is “Justice for Africans and People of African Descent through Reparations.” It honours the memory of those affected by slavery and colonialism while advocating for truth, justice, and restoration.
How does tourism contribute to Africa’s development?
Tourism is vital to Africa’s economic growth. It creates jobs, preserves cultural heritage, fosters global connections, and supports sustainable development. It also empowers communities, particularly women and young people.
How does UN Tourism support Africa’s tourism sector?
UN Tourism collaborates with African nations to ensure tourism contributes to fairness, justice, and economic empowerment. It aims to make tourism beneficial for local communities through sustainable initiatives, skills development, and strategic partnerships.
Why is Africa considered a major tourism destination?
Africa boasts diverse landscapes, rich traditions, historic sites, and vibrant communities. From wildlife safaris to cultural festivals, the continent offers unique experiences for global travellers seeking adventure, history, and connection.
