Pioneering Excellence: Super International Travels Elevates Africa’s Travel Industry at Akwaaba 2025

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At the bustling 21st Akwaaba African Travel Market in Lagos, one of Africa’s longest-standing travel giants reaffirmed its commanding presence in the continent’s dynamic tourism scene. Super International Travels, boasting over 40 years of expertise, emerged as a beacon of innovation, drawing keen interest from industry leaders and tourism experts throughout sub-Saharan Africa.

Travel News Africa reports that Davies Edwin Oladayo, the communications manager at the Lagos office, emphasised the company’s all-encompassing strategy, positioning it as a true “360-degree travel powerhouse.” Over the years, the firm has customised its offerings to meet the diverse demands of corporate entities, B2B partners, and solo adventurers, solidifying its role as a comprehensive provider of seamless travel solutions for Africa’s varied clientele.

The evolution of Super International mirrors broader shifts in Africa’s travel ecosystem, where flexibility and forward-thinking are now essential for enduring prosperity. At Akwaaba, the company spotlighted its full-spectrum services, encompassing hotel bookings, flight reservations, visa advisory, protocol assistance, and curated international tours. This integrated model positions Super International at the forefront of firms addressing the growing demand for seamless, hassle-free journeys.

A cornerstone of the company’s triumphs lies in its user-friendly online platforms, engineered to streamline bookings for users continent-wide. “Our digital tools deliver frictionless reservation experiences,” Oladayo shared, noting how robust alliances with premier global airlines bolster these. Such collaborations, particularly those incorporating cutting-edge New Distribution Capability (NDC) agreements, unlock attractive rates and special deals for African customers, a key boon in an era of budget-conscious travel.

Super International’s dedication to empowering clients shines brightest in its visa consultation services. Though it doesn’t grant visas itself, the company’s expert counsel proves indispensable for those tackling the intricate demands of foreign embassies. “We understand exactly what consulates require, so we equip our clients with thorough preparation for interviews, to maximise their approval odds,” Oladayo explained. This proactive, advisory method transforms a common hurdle for African globetrotters into a strategic advantage, smoothing paths and reducing rejection risks.

Nigerian Flight Deck reports that the firm’s deep ties in aviation further distinguish it from competitors. Key partnerships with top airlines, such as Air France/KLM, unlock customised perks and cost savings that flow straight to consumers. These synergies highlight the critical role of teamwork in Africa’s travel network, where tapping into worldwide systems and tech innovations is fuelling greater value for enterprises and their patrons alike.

Extending beyond flights, Super International Travels has adapted to the changing tastes of African explorers, who increasingly crave diverse experiences. Consequently, its broadening lineup features opulent retreats and immersive cultural expeditions, aligning with the continent’s surging interest in premium and genuine local discoveries. By fusing top-tier service with intelligent data analytics and state-of-the-art tech, Super International is reshaping traveller expectations from agencies in the modern digital landscape.

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This focus on ingenuity and client-first principles is particularly timely amid Africa’s travel industry’s metamorphosis. As more voyagers demand ease, customisation, and secure protocols, trailblazers like Super International are establishing new standards for peers to emulate. Their prominent involvement in flagship events like Akwaaba demonstrates a proactive stance in steering discussions on the continent’s tourism horizon, exchanging insights, and building alliances that will define the next chapter.

Peering into the future, Super International’s path points toward deeper fusion of tech, analytics, and bespoke care. With rivalry heating up and markets maturing, African outfits must pour resources into digital frameworks, forge tactical bonds, and heighten client education—especially on thorny topics like visas and global rules.

Spanning four decades of legacy, Super International Travels exemplifies the strength of adaptability in a fluid sector. Its blend of heritage and tech progress provides a roadmap for how African enterprises can flourish in a worldwide arena that prizes both creativity and reliability. As the terrain evolves, those committed to robust online systems, airline collaborations, and client empowerment will be well-positioned to capitalise on Africa’s growing share of the international tourism market.

Super International Travels’ growth and success are poised to profoundly impact Africa’s and Nigeria’s tourism sectors positively. In Nigeria, it might boost inbound tourism by 20-30% through streamlined services, attracting more international visitors to cultural hotspots and business hubs, while empowering outbound travel for Nigerians (who spent over $1 billion on international trips in 2023). Enhanced digital tools could reduce costs, improve accessibility, and foster job creation in tech-travel intersections, potentially adding billions to the GDP (tourism currently contributes about 5% to the economy). 

Continent-wide, Super International Travels could elevate Africa’s global tourism share (currently 5%) by promoting seamless intra-African travel via initiatives like the African Union’s Single African Air Transport Market, reducing visa hurdles, and leveraging AI for personalised experiences.

 

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FAQs

1. What services does Super International Travels offer?  

Super International Travels provides a full range of end-to-end solutions, including hotel reservations, airline ticketing, visa consultation, protocol services, and international tour packages, catering to corporate, B2B, and individual clients across Africa.

2. How does Super International Travels help with visa applications?

While the company does not issue visas, it offers expert guidance on consulate requirements, thorough interview preparation, and documentation support to maximise clients’ chances of approval, turning a complex process into a streamlined experience.

3. What makes Super International Travels’ online platforms stand out?

Their digital tools enable seamless bookings enhanced by partnerships with global airlines, including NDC deals that provide competitive fares, exclusive discounts, and user-friendly interfaces designed for African travellers.

4. How has Super International Travels adapted to changes in the African travel market? 

With over 40 years in the industry, the company has embraced innovation by integrating technology, data analytics, and personalised services, expanding into luxury getaways and cultural tours to meet evolving preferences for convenience and authenticity.

5. What role do airline partnerships play in Super International Travels’ success?

Strategic alliances with carriers like Air France/KLM allow the company to offer tailored benefits, cost savings, and access to global networks, passing on value to customers and highlighting the importance of collaboration in Africa’s competitive travel ecosystem.