Tacha’s Guinness World Record Makeovers Marathon Redefines Nigerian Beauty in 2025

Fathia OlasupoOctober 12, 202501.1K views

On October 11, 2025, Nigerian media personality and entrepreneur Anita “Tacha” Akide embarked on a remarkable challenge, an attempt to set the Guinness World Record for the Most Cosmetic Makeovers by an Individual in 24 Hours. The event took place at the John Randle Centre for Yoruba Culture & History in Lagos, serving as the highlight of the inaugural Tacha Beauty Festival (October 10–12, 2025).

By the early hours of Sunday, October 12, Tacha had already completed over 115 makeovers, surpassing the previous record of 111 held by Mary Yongai of Sierra Leone. While official confirmation from Guinness World Records is still pending, the magnitude of her effort and the national response make this one of the most significant moments for Nigeria’s beauty and fashion industry in recent years.

Inside Tacha’s Guinness World Record Attempt

The event commenced at 8:00 p.m. on Saturday, October 11, drawing hundreds of spectators, models, and beauty professionals. Over the course of 24 hours, Tacha and her glam team worked tirelessly through rotating shifts, performing one makeover after another under close supervision and continuous documentation, a core requirement for Guinness World Records verification.

Celebrities, influencers, and industry colleagues such as Hilda Baci, herself a former Guinness World Record holder, were present to lend support. The atmosphere was electric, a mix of excitement, pride, and collective anticipation as Lagos watched one of its own attempt to write beauty history.

Why This Matters for Nigerian Fashion and Beauty

1. A Milestone in Professional Craftsmanship

Makeup artistry in Nigeria has long been recognised for its creativity, but this event brings attention to its technical excellence and discipline. A 24-hour challenge requires precision, hygiene, time management, and consistency, qualities that elevate the perception of Nigerian beauty professionals on a global stage.

2. Global Visibility for Local Talent

The attempt amplifies Nigerian talent far beyond national borders. It positions Lagos as not only a hub for entertainment and fashion but also as an emerging centre for professional beauty innovation. Local makeup artists, stylists, and product brands stand to benefit from the renewed global curiosity surrounding Nigeria’s creative economy.

3. Proof of Industry Organisation and Potential

Coordinating hundreds of models, maintaining logistics, and managing documentation for Guinness’ strict standards demonstrates how far the country’s creative infrastructure has evolved. For an industry often dismissed as informal, this record attempt is tangible proof of operational strength and creative professionalism.

4. A Symbol of Cultural and Economic Pride

Hosting the attempt at a cultural landmark like the John Randle Centre signals that Nigerian beauty is more than an aesthetic; it’s an expression of identity. The event fused fashion, art, and history, showing how beauty can become a vehicle for both cultural preservation and economic growth.

5. A Catalyst for Future Industry Development

Beyond the headlines, this record attempt can inspire policy support, structured training programs, and formal industry recognition. It also signals to investors and international brands that Nigeria’s beauty sector has the audience, infrastructure, and ambition for long-term partnerships.

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Public Reaction and Industry Support

Social media erupted with praise as hashtags like #TachaBeautyMarathon and #TachaGWR trended nationwide. Fans, beauty enthusiasts, and public figures celebrated her resilience and vision, describing the attempt as “a proud moment for Nigerian women in business and creativity.”

Even without Guinness’ final verdict, the symbolic win is undeniable. Tacha’s effort has transformed a personal challenge into a national celebration of innovation, endurance, and representation.

The Broader Significance

Tacha’s marathon is part of a larger narrative, one that links the rise of Nigerian women in creative entrepreneurship to global recognition. Figures like Hilda Baci in culinary arts and now Tacha in beauty are redefining how the world perceives African excellence: bold, skilled, and world-class.

This evolution also signals to young Nigerians that creative work, from makeup to styling to event production can be a serious career with measurable global standards. It’s a validation that passion-driven industries can be both profitable and prestigious.

What Comes Next

As Guinness World Records begins its verification process, attention will turn to the data logs, footage, and documentation required to authenticate the record. Once confirmed, Tacha will officially become the first Nigerian and African woman to hold this specific title.

However, even before confirmation, the impact is already unfolding. The Tacha Beauty Festival’s success may establish an annual platform for creative professionals, product showcases, and global collaborations, making Lagos a prime destination for beauty tourism.

Conclusion

Whether or not the official certificate arrives tomorrow, Tacha has already made history. Her 24-hour makeover marathon is a powerful statement about resilience, creativity, and ambition within Nigeria’s fashion and beauty industry.

She has shown that Nigerian talent doesn’t just follow trends, it sets them.

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FAQs

1. Is Tacha done with her Guinness World Record attempt?

No — she will complete the 24-hour Guinness World Record attempt on Sunday evening, Oct 12th. The marathon remains ongoing and will conclude at the end of the 24 hours; official verification by Guinness World Records is still pending.

2. How many makeovers has she completed so far?

Midway through the attempt, reports indicated she had completed more than 115 makeovers. The final tally will be confirmed after the event and during Guinness’s evidence review.

3. Has Guinness World Records confirmed her as the new record holder?

Not yet. Guinness requires submission and review of documentation (video, witness statements, time logs). Confirmation can take days or weeks.

4. Why was the attempt held in Lagos?

The attempt was staged in Lagos to showcase Nigerian talent, strengthen the local beauty ecosystem, and connect cultural heritage with contemporary beauty entrepreneurship.

5. What should people expect next?

Expect the final makeovers count to be announced publicly once Tacha’s team completes documentation. Afterwards, the Guinness review will determine official status; meanwhile, the event’s visibility is already creating opportunities for artists, brands, and industry partnerships.