Nigerian Travel Trends Shift 2025: What Tourists Are Looking For

Nwachukwu HilaryMarch 17, 2025027 views

The shift in Nigerian travel trends is no longer just about ticking off famous sights or lounging in luxury hotels. Nigerian travellers and tourists want something real: moments that pull them into the heart of a place.

They crave the rush of hiking up misty hills, the warmth of home-cooked meals shared with locals, and the stories hidden in ancient streets.

Cultural tourism is shifting to match this desire for deeper connections, with adventure trails, heritage stays, and eco-conscious escapes taking centre stage. The journey is not just about seeing Nigeria but about feeling it.

Travel Trends and Tourists’ Preferences in Nigeria

Travel habits are shifting as visitors become more intentional about where they go and how they spend their time. Convenience, flexibility, and deeper engagement with their surroundings now influence their choices, pushing destinations and businesses to adapt. This change is evident in several key areas:

1. The Rise of Adventure and Outdoor Travel

More travellers are trading city tours for adrenaline-fuelled experiences in Nigeria’s diverse landscapes. Hikers are scaling Idanre Hills while thrill-seekers navigate the rapids of Gurara Waterfalls.

Kayaking on Jabi Lake and sandboarding in Yobe’s desert draw those eager for something beyond the ordinary. As interest in outdoor activities grows, destinations like Obudu Mountain Resort and Erin Ijesha Waterfall become must-visit spots for those craving adventure.

2. Seeking Authenticity in Accommodation

Generic hotel stays are losing appeal as visitors look for places with character and a sense of history. Boutique lodgings, heritage homes, and traditional-style accommodations are becoming more popular, offering a deeper connection to the destination. From the medieval-style Kajuru Castle to the lakeside serenity of Nike Lake Resort, travellers now prefer stays that feel distinctive and memorable.

3. A Growing Demand for Responsible Travel

More people are considering how their trips impact the environment and local communities. Conservation sites like Lekki Conservation Centre and national parks attract those who want to explore nature responsibly. As awareness grows, destinations adopt eco-friendly initiatives to protect landscapes and wildlife for future generations.

4. Exploring Nigeria Through Its Flavours

Food has become a key part of the travel experience in Nigeria, with visitors going beyond restaurants to discover authentic local dishes. Many are now venturing into bustling markets, joining cooking classes, and sampling regional specialities straight from the source. In Calabar, fresh seafood draws in curious food lovers, while in Kano, suya spots serve up flavours that have stood the test of time. Culinary tourism is no longer just an add-on; it’s a significant reason people travel.

5. The Rise of Work-and-Travel Lifestyles

As remote work gains popularity, more tourists stay in Nigeria for extended periods, blending work with exploration. Instead of short visits, they seek destinations with reliable internet, co-working hubs, and comfortable accommodations that support a flexible lifestyle. Cities like Ibadan and Port Harcourt are becoming attractive options, offering both affordability and a stimulating environment for digital nomads who want to experience Nigeria while staying productive.

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6. The Increasing Focus on Wellness in Travel

More people prioritise their well-being when choosing where to travel, seeking places that promote relaxation and a healthier lifestyle. Destinations known for fresh air, scenic surroundings, and calming environments are becoming more popular, with visitors opting for retreats that include yoga, spa treatments, and quiet escapes. Instead of fast-paced itineraries, the focus is on restoring mind and body in settings that encourage rest and renewal.

7. Rediscovering Ancestral Roots

A growing number of travellers, particularly those from the African diaspora, are coming to Nigeria in search of a deeper connection to their heritage. Instead of just visiting historical sites, they are immersing themselves in stories, traditions, and cultural practices that reflect their lineage.

Badagry’s historical landmarks serve as a poignant reminder of the transatlantic slave trade, while the ancient city of Benin offers insight into centuries-old artistry and craftsmanship. This renewed interest in ancestral tourism drives efforts to preserve and showcase Nigeria’s rich history.

8. The Shift to Cashless Travel

As digital transactions become more common, tourists in Nigeria are increasingly opting for mobile payment platforms rather than relying on cash. Services like OPay, Flutterwave, and Paga make it easier for visitors to book accommodations, shop, and dine without handling physical currency. This shift enhances security and streamlines the travel experience, allowing tourists to move around the country more easily.

9. Exploring Hidden Destinations

Beyond Nigeria’s well-known cities, travellers are venturing into less-explored regions that offer breathtaking landscapes and an authentic sense of place. Sites like Idanre Hills in Ondo provide stunning hiking trails, while Gashaka Gumti National Park in Taraba draws wildlife enthusiasts eager to experience its diverse ecosystems. With more people seeking out quiet, unspoiled locations, rural tourism is gaining popularity as an alternative to city-based trips.

10. Travel Centred Around Festivals

For many visitors, experiencing Nigeria’s energetic festivals has become a key reason for travel. Instead of just sightseeing, tourists are timing their trips around major cultural celebrations, allowing them to witness live performances, colourful processions, and centuries-old traditions.

Events such as the Calabar Carnival, Argungu Fishing Festival, and Osun-Osogbo Festival attract locals and international visitors eager to engage with Nigeria’s lively atmosphere. These gatherings provide entertainment and contribute to local businesses and tourism growth.

Explore insightful articles on life in Nigeria, from culture to daily experiences: Living in Nigeria.

Conclusion

Tourism in Nigeria is evolving, with travellers focusing more on meaningful experiences than comfort. From thrilling outdoor adventures to immersive cultural stays and eco-friendly destinations, visitors seek deeper connections to the places they explore. Whether discovering hidden gems, indulging in local cuisine, or embracing the beauty of Nigeria’s landscapes, the new era of travel is all about engagement.

Start your adventure today by packing your bags and experiencing Nigeria through your eyes.

FAQs

1. What are the best adventure destinations in Nigeria?

Erin Ijesha Waterfall, Obudu Mountain Resort, and Yankari Game Reserve are top choices for outdoor activities like hiking, swimming, and wildlife spotting.

2. How can tourists experience authentic Nigerian culture?

Staying in heritage lodges, exploring traditional markets, and attending cultural festivals allow visitors to engage with local traditions.

3. Is Nigeria becoming a hub for remote workers?

Cities like Ibadan and Port Harcourt are gaining attention for their affordable cost of living, growing digital infrastructure, and co-working spaces.

4. What are some must-try Nigerian dishes for tourists?

For a local breakfast experience, visitors should try jollof rice, suya, pounded yam with egusi soup, fresh seafood from Calabar, and akara.

5. Which destinations in Nigeria are ideal for eco-conscious travellers?

Lekki Conservation Centre, Obudu Mountain Resort, and Okomu National Park offer sustainable travel experiences focusing on wildlife conservation and eco-friendly lodging.