Nigeria has always had a sense of style that reflects its culture, creativity, and artistry. Nonetheless, the true beginning of Nigerian designers’ global wave was the introduction of Nigerian Fashion Weeks, particularly in Lagos. In this article, we will look at the location of Nigerian Fashion Week, specifically how the first Lagos Fashion Week came to be and how it changed the course of African fashion forever.
The Origin of Fashion Weeks in Nigeria
As it exists today, the Nigerian Fashion Week dates back to the early 2000s. At the time, African fashion needed more international representation. Even before these historical measures were implemented, Nigerian fashion designers had few opportunities to showcase their talents to the rest of the world. Nigerian Fashion Week was established to fill this void, which proved impossible until the introduction of Lagos Fashion Week in 2011.
Photo Source: Owanbe Community.
Lagos Fashion Week had to be created because there is more to the African fashion industry than what is currently visible, and there is a need for an international stage for such creative arts. Omoyemi Akerele properly organised this event to showcase local talents and allow the rest of the world to appreciate the creativity of African fashion in a more organised and professional manner.
The Role of Lagos Fashion Week in Nigerian Fashion History
It was not long before Lagos Fashion Week expanded beyond its status as a yearly local event to become a phenomenon that reshaped the world’s perception of African fashion—in contrast to the early years of Nollywood Fashion Weeks, which were more subdued with only a few designers from outside Africa, Lagos Fashion Week positioned African designers to take their places at the table of global fashion discourses.
Omoyemi Akerele had her goals clear: Lagos was to be Africa’s fashion capital, providing a platform for African creators to showcase the beauty of their work. Lagos Fashion Week has become a bridge connecting African designers to the international fashion world thanks to the support of numerous sponsors, media outlets, and fashion enthusiasts. Such an event allowed African brands to become visible and interact with other markets to develop and grow their brands.
Photo Source: Radr Africa.
Lagos Fashion Week also became a hub of creativity, as many designers began experimenting with new African fashions and pushing the boundaries of creativity. It has served as a springboard for several, if not many, African fashion designers who have risen to global fame and success, helping to shift the perception of African fashion from “resting” to ‘active’ and stylish.
Key Milestones in the History of Lagos Fashion Week
Lagos Fashion Week has had its fair share of pivotal moments that have helped to establish and elevate African fashion:
2011 Launch: The first event of this convention brought together a handful of well-known designers and was already regarded as a fashion high point of the year.
Global Partnerships: Over time, Lagos Fashion Week has developed relationships with some international companies, allowing African designers to participate in fashion weeks held on other continents, such as Paris, London, and New York.
Sustainability Conscience: The last few editions of Lagos Fashion Week have taken a severe turn toward increasing sustainable fashion, with all designers encouraged to use eco-friendly fabrics and processes. This development drew global attention to the event and highlighted women’s plight in preserving African arts and textiles.
African Representation Augmentation: The Lagos Fashion Week has relentlessly tried to increase African designers’ visibility on global platforms. Lisa Folawiyo, Orange Culture, and Maki Oh are already well-known because of their exposure to this platform.
In many ways, African designers have benefited from Nigerian fashion events, particularly Lagos Fashion Week. These global events allow designers to create long-lasting brands and gain market access.
The Impact of Nigerian Fashion Weeks on African Designers
Years before these global fashion weeks, countless African designers never showcased their work to audiences outside their cities. And now, thanks to initiatives such as Lagos Fashion Week, African fashion has received the global attention it deserves, with designers appearing on the covers of international magazines, styling celebrities, and collaborating with major corporations.
Lagos Fashion Week has also encouraged using African textile designs and traditional skills. Nowadays, the same age-old practices are being incorporated, but in modern ways, and as a result, African fashion sells well across the continent while remaining true to its essence.
The Future of Nigerian Fashion Weeks
As Lagos Fashion Week grows into a bigger and better institution, it is clear that it will be a key player in defining the future of African fashion. Encouraging responsible business practices, reinventing the wheel, and increasing African designers’ market share will ensure that Nigerian fashion weeks are essential in developing the African fashion narrative and global fashion trends.
Photo Source: Premium Times Nigeria.
Furthermore, the residents of Lagos Fashion Week promise to groom emerging talents to ensure African fashion’s success in the coming years. Events such as Fashion Focus, which guides young and progressive designers, demonstrate the event’s importance in nurturing young designers and allowing Africa to maintain its foothold in the international fashion industry.
Nigeria’s Major Fashion Weeks
Over the years, several fashion weeks have been held in Nigeria, which helped in the emergence of the country’s designers and fashion industry; here are Nigeria’s notable fashion weeks:
Lagos Fashion Week (LFW)
is Nigeria’s most popular fashion event, with the most international impact, showcasing top African designers.
‘Arise’ Fashion Week
Since its inception in 2008, the event has played a significant role in the growth of African-American style and celebrity brands.
GTBank Fashion Weekend
Is a creative and retail event that combines haute couture and business, allowing designers to showcase and sell their creations to the general public.
African Fashion Week Nigeria (AFWN)
It aims to promote young and talented Nigerian and African designers by allowing them to showcase their designs.
Port Harcourt International Fashion Week (Native & Vogue)
This event showcases the talents of local designers from the Niger Delta region, contributing to Nigeria’s diverse fashion scene.
The first editions of Nigeria Fashion Weeks, particularly Lagos Fashion Week, significantly impacted African designers and the fashion industry in general. Lagos Fashion Week has evolved over time and is now a creative movement allowing African designers to compete globally. There are many changes in today’s Lagos Fashion Week. Still, African culture remains intact, and there is a revolution not only in how fashion is defined but also in how it reshapes perceptions and pushes boundaries.