For many Nigerians, the name Eleganza already carries weight. It traces back to Chief Rasaq Okoya’s legacy, a brand synonymous with quality, prestige, and homegrown excellence. Now, a new chapter is being written. Wahab Okoya, popularly known as Mr Lifestyle, is taking the family name into uncharted territory with his eyewear brand, Eleganza by Mr Lifestyle. This move is more than just business; it’s a statement that Nigerian luxury can compete globally while staying true to its roots.

Unlike the father’s ventures into large-scale manufacturing and household goods, Wahab has chosen a niche that blends functionality, style, and self-expression: premium eyewear designed for the modern Nigerian.

 

The Story Behind Eleganza by Mr Lifestyle

The brand was born from Wahab Okoya’s belief that eyewear is more than just vision protection; it’s a core part of personal style. His goal was to create glasses that speak the language of luxury without losing cultural identity.

The designs are carefully selected to reflect global trends. Yet, they fit seamlessly into the Nigerian lifestyle, whether you’re at a business meeting in Lagos, a weekend beach party, or a wedding in Abuja.

What makes Eleganza by Mr Lifestyle stand out is not just the quality of the frames and lenses but the fact that it represents a generational shift. This isn’t just about inheriting a name; it’s about expanding the definition of Nigerian luxury.

 

The Latest Collection

A scroll through the brand’s official pages and store reveals a range that caters to diverse fashion personalities. From oversized frames that exude confidence to sleek, minimalist designs for understated elegance, there’s something for every taste.

The collection features:

• Statement Sunglasses – Bold silhouettes for those who want to stand out.
• Classic Shades – Timeless pieces that pair effortlessly with both casual and formal outfits.
• Clear Lens Glasses – Fashion-forward frames for everyday wear, whether for actual prescription use or pure style. 

The materials are sturdy yet lightweight, designed to withstand Nigeria’s climate while keeping the wearer comfortable. Prices are competitive for a luxury brand, making them accessible to both seasoned fashion enthusiasts and newcomers to premium eyewear.

 

Impact on Nigerian Fashion

Eleganza by Mr Lifestyle isn’t just selling glasses; it’s selling a vision of Nigerian luxury. In a market often dominated by imported fashion labels, this brand is carving out space for locally driven style leadership. By promoting high-quality products that are designed and marketed by Nigerians, the brand is showing that homegrown luxury can stand side-by-side with international names.

This has a ripple effect:

• Encouraging Nigerian consumers to invest in local brands.
• Inspiring young entrepreneurs to venture into niche fashion segments.
• Positioning Nigeria as a hub for stylish, durable, and culturally relevant accessories. 

Why Eleganza by Mr Lifestyle is Different

Many fashion brands focus purely on clothes, but eyewear is a universal accessory. It cuts across gender, age, and even profession. Wahab Okoya recognised this and turned it into an opportunity. His brand:

• Combines trend awareness with climate-conscious design.
• Uses style diversity to reach multiple customer demographics.
• Builds on a family name associated with quality while making it relatable to the younger generation. 

Customer Appeal & Market Reach

Eleganza by Mr Lifestyle has carved out a niche among style-conscious Nigerians who want eyewear that feels premium without losing cultural relevance. Its sleek designs attract young professionals, creatives, and entrepreneurs who see sunglasses as part of their brand. Beyond Nigeria, the brand has also found an audience among the diaspora, especially those eager to own accessories that reflect their heritage while standing up to global luxury standards. By combining accessible pricing with high-end appeal, Eleganza reaches both aspirational buyers and established fashion lovers.

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Cultural Connection in Eyewear Trends

While many luxury eyewear brands pull their inspiration from Western fashion capitals, Eleganza draws from home. Specific frames mirror the bold, confident style often seen at Nigerian weddings, music videos, and cultural festivals. Lens colours and frame shapes sometimes echo traditional attire pairings, subtly making each piece feel familiar while still modern. This cultural connection turns every pair into more than just eyewear; it becomes a statement of identity and pride for the wearer.

 

A Step Further in Promoting Nigeria

Eleganza by Mr Lifestyle is more than just a brand; it’s a cultural ambassador. Every sale, campaign, and product launch subtly reminds the fashion world that Nigeria has luxury to offer, and it’s not just in fabrics and tailoring.

By maintaining a visible online presence, collaborating with influencers, and engaging in pop-up experiences, the brand is contributing to Nigeria’s image as a fashion-forward nation.

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Showcase Nigeria Through Your Lens – Join Our Open Call for Creators

Are you a photographer, videographer, or content creator passionate about capturing Nigeria’s beauty, from fashion runways and cultural festivals to tourist landmarks and local events? Our Open Call for Content Creators in Nigeria is your opportunity to get featured, collaborate, and bring authentic Nigerian stories to life. Whether you’re into travel, lifestyle, or visual storytelling, we want to see Nigeria through your eyes.

For more stylish insights and the latest fashion inspiration straight from Nigeria, explore our full coverage on Nigerian Fashion Trends.

FAQs

1. Who owns Eleganza by Mr Lifestyle?

The brand is owned by Wahab Okoya, popularly known as Mr Lifestyle, son of Nigerian business mogul Chief Rasaq Okoya.

2. What products does Eleganza by Mr Lifestyle sell?

The brand specialises in high-quality sunglasses and fashion eyewear for both men and women.

3. Is Eleganza by Mr Lifestyle a Nigerian brand?

Yes, it is a proudly Nigerian brand with both design inspiration and marketing rooted in Nigerian culture and style.

4. Where can I buy Eleganza by Mr Lifestyle glasses?

You can purchase them via the official Mr Lifestyle website or through selected Nigerian fashion retail platforms.

5. How does the brand promote Nigerian fashion?

By offering luxury eyewear designed by Nigerians for Nigerians, and showcases that local brands can meet global fashion standards.