Cruise Tourism Emerges as One of South Africa’s Fastest-Growing GDP Contributors

Cape Town and the Western Cape have solidified their status as a cornerstone of South Africa’s economy through a thriving cruise tourism sector, achieving unprecedented success in the 2024/25 season. This surge is transforming the region’s tourism landscape, offering a model for how African destinations can harness maritime tourism to drive economic growth and job creation.

The season brought a remarkable influx of cruise ships, with 79 vessels making 83 calls to the Western Cape between September 2024 and June 2025, an 18% rise from the previous year. This growth reflects Cape Town’s increasing allure for international cruise lines and travellers. Passenger numbers climbed 16% to a record 127,000, with 42 long-haul world cruises reinforcing the city’s place on global itineraries.

According to a report published by Travelnews. africa on September 15, the economic ripple effects were substantial. Total spending by passengers and vessels reached R1.99 billion, up from R1.5 billion in the previous season, with R1.79 billion directly contributing to the provincial GDP. This financial surge energised industries like hospitality, retail, transport, and fuel services, creating a vibrant economic ecosystem that supports businesses large and small.

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Job creation was equally impressive. The season generated 1,234 direct full-time equivalent jobs in the Western Cape, increasing to 2,345 when indirect effects are included. Retail and markets employed 44% of the workforce, followed by hotels and restaurants at 27%, tour operators at 9%, and fuel bunkering at 8%. Nationally, nearly 3,000 jobs were supported, with international visitors driving almost two-thirds of passenger spending.

Industry leaders have hailed these achievements. Captain Alex Miya, Acting Port Manager for the Port of Cape Town at Transnet National Ports Authority, called cruise tourism a “rising force” in the national economy, emphasising efforts to provide top-tier marine services and position Cape Town as Africa’s leading cruise destination. Wesgro CEO Wrenelle Stander emphasised the sector’s role in job creation and economic growth. At the same time, Dr. Ivan Meyer, Western Cape Minister of Agriculture, Economic Development, and Tourism, highlighted its benefits for businesses ranging from small family enterprises to large corporations.

The momentum continues into the 2025/26 season, which is set to be kicked off by the arrival of the luxury vessel The World, with over 70 cruise calls already scheduled. This sustained growth highlights international cruise operators’ confidence in South Africa’s potential as a global cruise hub and signals opportunities for other African destinations to diversify their tourism portfolios.

Cape Town’s success stems from its strategic location on major shipping routes, world-class port infrastructure, and vibrant tourism offerings. Investments in the cruise terminal and ongoing improvements in marine services have elevated the passenger experience, encouraging repeat visits and positive buzz among travellers. Local businesses have adapted, offering tailored excursions, cultural experiences, and efficient transport, which boost visitor spending while fostering skills development and entrepreneurship.

Cape Town’s cruise boom provides a roadmap for African ports eyeing the lucrative cruise market. It highlights the importance of investing in infrastructure, forming public-private partnerships, and developing effective marketing strategies. As the sector grows, it drives inclusive economic progress, creates sustainable jobs, and elevates Africa’s global tourism profile.

Looking forward, sustaining this growth will require continued investment in infrastructure, enhanced marketing, and a focus on exceptional visitor experiences. Cape Town and the Western Cape are poised to lead Africa’s cruise tourism renaissance, setting new standards for economic impact and innovation. African tourism professionals should take note, adapting to trends and exploring collaborations to ensure the continent’s destinations can compete and thrive globally.

 

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Frequently Asked Questions (FAQs) And Answers

How successful was Cape Town’s 2024/25 cruise tourism season?

The 2024/25 season was extraordinarily successful, setting new records for the region. It saw an 18% increase in vessel calls to 83 and a 16% rise in passenger numbers, reaching a total of 127,000 visitors.

What was the total economic impact of the cruise season on the Western Cape?

The season generated a total passenger and vessel expenditure of R1.99 billion. Of this amount, R1.79 billion was a direct contribution to the Western Cape’s provincial GDP, making it a significant economic driver in the region.

How many jobs did the cruise industry create in the region?

The cruise season created 1,234 direct full-time equivalent jobs in the Western Cape. When considering the economic multiplier effect, this number increases to 2,345 jobs across various sectors like retail, hospitality, and tour operations.

What are the main reasons for Cape Town’s success as a cruise destination?

Cape Town’s success is attributed to several key factors: its strategic location on global shipping routes, world-class port infrastructure, including the modern Cruise Terminal, a wide array of tourist attractions, and strong collaboration between public and private sector partners, such as the TNPA and Wesgro.

What is the outlook for the next cruise season (2025/26)?

The outlook is very positive. The 2025/26 season has already begun, and over 70 cruise calls are scheduled, indicating sustained confidence from international cruise operators and pointing towards continued growth for the sector.